Review of Nixxie
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Disclaimer: This review was compiled in June 2012, but this is the
internet and things change quickly (so this information is provided without
Nixxie Quick Facts:
Nixxie is a contextual advertising network based in the UK. They serve ads in UK, US and the Netherlands with plans to include Germany, France Italy and Spain soon. Nixxie is one of over a hundred such programs we review on experienced-people.co.uk.
Their CPC ad options include standard text ads in various boxes and banners as well as less common ad types such as search listing modules, price comparison modules and directory-like ad implementations. You can see samples of all their ad types in their “example implementations” page.
All their contextual ads follow the typical CPC model and publishers are not permitted to display CPC ads from other networks alongside Nixxie ads; not even if these are ad types Nixxie does not support. Apart from the typical content restrictions (no illegal stuff) and technical restrictions, their partnership requirements include some additional, more uncommon restrictions such as their guidelines for the consistency of search volumes each site receives. Moreover, publishers are required to ensure that at least 95% of the clicks sent to Nixxie listings are market-specific for each country Nixxie covers, so UK clicks to UK listings and so on.
Nixxie is a “strategic partner” for Yahoo search marketing so their ad inventory, coming mainly from Yahoo’s ad network, is not unique in any way. Regardless, Yahoo ads are reliable and relatively diverse so Nixxie’s ad inventory is decent, the downside being the dozens of directly competing ad networks displaying Yahoo ads too. Nixxie’s ad inventory is somewhat diversified thanks to their partnership with Kelkoo which provides the price comparison listing module ads.
Payment information is brief and payment specifics are explained in little detail. Presumably Nixxie doesn’t stray too far from what’s expected from typical CPC Yahoo ad partners.
Apart from their unconventional price comparison listing modules (courtesy of Kelkoo) and their directory-style ads nothing else particularly stands out about Nixxie and their services. The world of online advertising is extremely competitive and since 2005, Nixxie has managed to survive thanks to a few key differences from dozens other directly competing CPC ad networks. Read about other monetizing programs at experienced-people.co.uk/1200-make-money-from-websites/ and you can leave your own comments and feedback about Nixxie at our Nixxie forum thread.
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