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Review of Nixxie

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Disclaimer: This review was compiled in June 2012, but this is the internet and things change quickly (so this information is provided without warranty).

Should you get stuck on any of the terminology used, our Glossary might help.

Forum discussion for Nixxie


Nixxie Quick Facts:

  1. Program name: Nixxie
  2. URL: http://partners.nixxie.com/
  3. Country: UK
  4. Ad types: Text ads in IAB compliant units, search listings modules, price comparison listing modules, directory-style ads, more details can be found here
  5. Ad formats/sizes: Samples of every ad type Nixxie offers can be found here
  6. Commission types / Payment Model: CPC
  7. Rate per click/lead/etc: N/A
  8. Payment methods: PayPal
  9. Minimum payout: Varies according to currency of origin
  10. Payout percentage share with publishers: N/A
  11. Payment frequency: NET 45
  12. Auto-accepts ads / option for manual ad approval: N/A
  13. Setup method: Manual code insertion in HTML or XML
  14. Skills and effort required to setup and manage: Average skills to setup and manage
  15. Time until relevant ads appear on website after signup/installation: Within a few minutes of pasting the ad code, if no ads are available, "run-of-network" ads are displayed until more relevant ones are matched, typically within 48 hours
  16. Conflict with other programs and/or exclusivity: Not permitted to display PPC ads from the other networks on the same page and the same time as Nixxie PPC ads
  17. Requirements / Restrictions: Full list of site requirements can be found here
  18. Coverage and Geographic focus: US, UK and Netherlands coverage, Germany, France Italy and Spain soon to be included
  19. Support/troubleshooting: Dedicated account managers assigned to each publisher, troubleshooting info and tech support contact details can be found here
  20. Contact info: Contact info page here

Nixxie Review


Nixxie is a contextual advertising network based in the UK. They serve ads in UK, US and the Netherlands with plans to include Germany, France Italy and Spain soon. Nixxie is one of over a hundred such programs we review on experienced-people.co.uk.

Their CPC ad options include standard text ads in various boxes and banners as well as less common ad types such as search listing modules, price comparison modules and directory-like ad implementations. You can see samples of all their ad types in their “example implementations” page.

All their contextual ads follow the typical CPC model and publishers are not permitted to display CPC ads from other networks alongside Nixxie ads; not even if these are ad types Nixxie does not support. Apart from the typical content restrictions (no illegal stuff) and technical restrictions, their partnership requirements include some additional, more uncommon restrictions such as their guidelines for the consistency of search volumes each site receives. Moreover, publishers are required to ensure that at least 95% of the clicks sent to Nixxie listings are market-specific for each country Nixxie covers, so UK clicks to UK listings and so on.

Nixxie is a “strategic partner” for Yahoo search marketing so their ad inventory, coming mainly from Yahoo’s ad network, is not unique in any way. Regardless, Yahoo ads are reliable and relatively diverse so Nixxie’s ad inventory is decent, the downside being the dozens of directly competing ad networks displaying Yahoo ads too. Nixxie’s ad inventory is somewhat diversified thanks to their partnership with Kelkoo which provides the price comparison listing module ads.

Payment information is brief and payment specifics are explained in little detail. Presumably Nixxie doesn’t stray too far from what’s expected from typical CPC Yahoo ad partners.

Nixxie has earned some positive reviews but most reviews describe it as a decent but otherwise unremarkable ad network and we tend to agree.

Apart from their unconventional price comparison listing modules (courtesy of Kelkoo) and their directory-style ads nothing else particularly stands out about Nixxie and their services. The world of online advertising is extremely competitive and since 2005, Nixxie has managed to survive thanks to a few key differences from dozens other directly competing CPC ad networks. Read about other monetizing programs at experienced-people.co.uk/1200-make-money-from-websites/ and you can leave your own comments and feedback about Nixxie at our Nixxie forum thread.

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