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The terms you are likely to come across when you buy or sell a website or web business
Any webmaster related term is likely to be of interest to site buyers and sellers... but there are numerous other glossaries for the general webmaster demographic and if the term you want is not below please see our forum glossary thread.
Alexa | Amortisation | Balance Sheet | BE | BIN | Bots | Breakeven | Cash Flow | ccTLD | CMS | Compete | CPA | CPC | CPL | CPM | CTR | Database | DCF | Dedicated Hosting | Digital Point | DMOZ | DNS | Domain Parking | DP | Drop Catch | Dropship | EBITDA | eCPM | EFT | Email Harvesters | Entry Page | Equity | Escrow | Exclusivity Agreement | Exit Page | Fake Page Rank | Flipping | GA | Grandfathered | Google Analytics | Gross Profit | HTTP Status Codes | gTLD | IAB | Incentivized Site | JV | JVP | MFA | MMO | Multiple | Namepros | NDA | Net Present Value | Net Profit | Non-Compete | No Shop No Solicitation | NPV | ODP | Page Rank | Path | P & L | Pay Per Action | Pay Per Click | Pay Per Lead | PPA | PPC | PPL | PPV | PR | Profit and Loss Statement | PTC | Raw Logs | Referrer | Reg | Repeat Visitors | Reserve Price | Return on Investment | Revenue | ROI | RPM | RSS Signups | Scrapers | SEDO | SERPS | Server Logs | Server Responses | Site Flipping | Sitepoint | SLD | SP | Spam Bots | Technorati | Turnkey | Turnover | TLD | User Agent | UV | Uniques | Visitor | Website Flipping | WFH | WHOIS
Amortisation: A procedure that gradually reduces the book value of an asset through periodic charges to income
Content Management System: Software that allows collaborative creation of websites/blogs without the need for much technical knowledge
CPM: Cost Per "Mille" - The advertising cost per thousand views/impressions
CTR: Click-Through Rate - The number of clicks divided by the number of views and is used as a way of measuring the effectiveness of online ads
Database: Often used to mean the list of subscribers to the site's newsletters but could also refer to database of forum posts or other material
DNS: Domain Name Servers. When a site's file are moved to the buyer's server (or hosting company) the buyer typically logs into his domain control and updates the DNS to point visitors to the new location the domain is hosted.
Domain Parking: A service facilitating monetisation of unused domains by showing ads rather than an error page. Parking services typically share revenue with domain owner
Dropship: A business model where the site owner sells goods but a third party takes care of the fulfillment (packing and delivering)
eCPM: Effective Cost Per Milli or cost/earnings per thousand page views
EFT: Electronic Funds Transfer (EFT): An umbrella term describing various methods of electronic transfer of money
Entry Page: The page at which the Visitor entered a site
Equity: Ownership in a business or the value of one's stake in a business. Usually quoted in stocks, shares or percentages or cash
Escrow: A fee-based service that protects a buyer and seller in a sale transaction. Typically, the buyer remits the funds to the escrow company who hold the funds till the buyer confirms receipt and satisfaction with the goods. The escrow then releases the funds to the seller. More | How to choose an escrow company
Exclusivity Agreement: One that requires the selling company to negotiate exclusively with one party and to commit for a pre-defined period of time to not solicitor any other investors
GA: See Google Analytics
Grandfathered: Some older sites got listed in places like the Yahoo Directory before they started charging an annual fees. Those early entrants have "grandfathered" listings and don't need to pay to retain their place in the directory
Google Analytics: A traffic stats program from Google. It's free to post the GA code on a site and this code serves as an alternate to the usual server stats. It's often more trusted by sellers than stats from other free providers
HTTP Status Codes: See Server Responses
Incentivized Site: See PTC
JV: Joint Venture
JVP: Joint Venture Partner
MMO: Abbreviation for Make Money Online
MFA: Made For Adsense is a derisory term for sites with little to no useful content usually stuffed with Adsense ads that visitors click in frustration at not finding what they wanted
Multiple: Generally used to mean multiple of monthly earnings (net profit). Sale prices of sites are often measured as a multiple of earnings/profit. Tools & spreadsheets to calculate earnings and profit
NDA: Non-Disclosure Agreement (free sample NDA)
Non Compete: An agreement signed by the seller agreeing to not to work for any competitor companies or otherwise compete within a certain time period
Page Rank: Google's numerical value (1-10) given to pages based on the quantity and quality of incoming links they've got vs the outgoing links on the page. It is easily faked and the PR displayed on the toolbar is not always accurate.
P&L: See Profit and Loss Statement
Pay/Cost Per Action (PPA/CPA): A monetising method where the site owner gets paid each time one of his visitors completes a pre-defined action at the advertiser's site e.g. filling a form
Pay/Cost Per Lead (PPL/CPL): A business model where the site owner gets paid per lead he generates for an advertiser or merchant
Pay/Cost Per View (PPV/CPV): An advertising model that pays for each video that is viewed through a website
Profit and Loss Statement: A statement for a particular period of time showing a business's gross income, cost of goods, operating costs and, finally, net profit or loss
Reserve Price: The price below which the seller won't sell his site. The reserve price is often undisclosed by the seller
Revenue: Usually used to indicate turnover/ total sales. Calculate revenue metrics with our free spreadsheets
ROI: Return on Investment - the profit or loss on an investment (usually expressed as a percentage)
RPM: Revenue Per Milli or revenue per thousand page views
RSS Signups: people who've signed up to a blog's feed (quoted as an asset when blogs are sold)
Server Responses: or HTTP status codes are specific numbers the server replies with when a page is requested. For example, if the page doesn't exist the response is a 404 and if the page is moved the response is a 301. More on server responses
SLD: Second Level Domain. In Google.co.uk, UK is the "top level" and the "co" is the 2nd level. Other UK SLDs are me, org, ltd, plc etc.
Technorati: A ranking site, like Alexa. Technorati ranks are sometimes quoted in sales listings
Turnkey: A site shell without a developed business: You can "Turn the key and start trading immediately". They often contain no more than a domain, a design and sometimes a script or two.
Turnover: Turnover can have multiple meanings but in the context of the sale of a business or website it's the total dollar amount of sales for a given period (less the refunds). It's sometimes also - rightly or wrongly - referred to as "Revenue". See Understanding Profit
Uniques/ UV: Unique Visitors is a traffic measurement of the Visitors to the site. Visitors returning within a specified time (usually a month) are excluded from the count as they are Returning Visitors. Analysing visitor traffic
Visitor: A visitor is a human (excluding bots and automated programs like spiders) who visits a resource / site.
Website Flipping: The buying of websites with the intention of selling them quickly on to make a profit.
Other Webmaster glossaries: