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Review of HIRO Media

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Disclaimer: This review was compiled in June 2012, but this is the internet and things change quickly (so this information is provided without warranty).

Should you get stuck on any of the terminology used, our Glossary might help.

Forum discussion for HIRO Media


HIRO Media Quick Facts:

  1. Program name: HIRO Media
  2. URL: http://www.hiro-media.com/
  3. Country: Israel
  4. Ad types: Video ads, in-video ads, other advertisements for video
  5. Ad formats/sizes: Virtually every format is supported, TV advertising practices also supported
  6. Commission types / Payment Model: CPM
  7. Rate per click/lead/etc: Dynamic
  8. Payment methods: Check, additional unspecified methods supported
  9. Minimum payout: N/A
  10. Payout percentage share with publishers: N/A
  11. Payment frequency: N/A
  12. Auto-accepts ads / option for manual ad approval: Unspecified control options
  13. Setup method: Unspecified
  14. Skills and effort required to setup and manage: Advanced skills required to install and manage
  15. Time until relevant ads appear on website after signup/installation: N/A
  16. Conflict with other programs and/or exclusivity: None
  17. Requirements / Restrictions: None
  18. Coverage and Geographic focus: Global coverage, no specific focus
  19. Support/troubleshooting: Support can be contacted through the network's generic contact form here
  20. Contact info: Contact info and online contact form can be found here

HIRO Media Review

HIRO Media Logo

Israel-based HIRO Media is a cross-platform ad serving platform that specializes in video advertisements and is one of over a hundred such programs we review on experienced-people.co.uk.

HIRO Media's platform supports cross platform distribution and multiple methods of display for video advertisements.  Streaming video, directly downloaded videos, peer-to-peer video display, mobile videos and more are supported.

All their ads are suitable for videos and include, pre-roll, mid-roll, post-roll, controllable TV-like commercial breaks and much more. HIRO supports TV advertising practices and also utilizes a sophisticated survey system to gather demographic stats from their users. In the past, there has been some criticism about HIRO's surveys.

HIRO's Videos ads pay per thousand impressions (CPM) but it is possible to use their services to show third-party ads and offers from other ad networks, thus opening the possibility to run CPC, CPA and other kind of campaigns through HIRO's platform.

As expected, advanced web skills are required to use HIRO's services in order to monetize your videos. Their support team is there to help you, but there is little documentation about technical details and their official website is rather poor.

Even though they mostly provide ad serving services, HIRO Media does present some interesting monetization routes, especially for video-rich websites and publishers who create their own videos. Their TV-like advertising practices can prove lucrative for video bloggers and companies that broadcast online. Read about other monetizing programs at experienced-people.co.uk/1200-make-money-from-websites/ and you can leave your own comments and feedback about this program at our HIRO Media forum thread.

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