Review of CPX Interactive
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Disclaimer: This review was compiled in June 2012, but this is the
internet and things change quickly (so this information is provided without
CPX INTERACTIVE REVIEW
CPX Interactive Quick Facts:
CPX Interactive Review
CPX Interactive, also known simply as CPX, is a rapidly-growing ad network with global reach that serves more than 60 million impressions across more than 65 countries every month and is one of over a hundred such programs we review on experienced-people.co.uk.
Their ads come from large ad exchanges (i.e. the third-party ad servers mentioned above) as well as directly from advertisers in CPX Interactive’s own ad network, resulting in a sizable ad inventory. Publishers signing up can choose which third-party networks to work with, in addition to CPX, and the list includes big names like Tribal Fusion, Casale Media, advertising.com and others, providing a possible back door to otherwise hard-to-join networks.
CPX Interactive allows publishers to customize their campaigns in numerous ways and even though CPX is mainly a CPM ad network, publishers can also find ad campaigns with CPC, CPA and CPL models through their third-party ad servers.
CPX Interactive’s official website is subpar and overall really poor. Throughout their whole website there is not a single tech support page, no FAQ and publishers are forced to go through CPX's user-unfriendly terms and conditions again and again to find useful data.
Their reporting tools are extensive and the publisher dashboard is filled with demographic, “psychographic” and other campaign reports, statistics and charts. However, some publishers may find this plethora of data confusing, especially since important account data such as outstanding payment details can be hard to find amidst the numerous stats and the total lack of tech support pages makes the task even harder. Regardless, CPX’s customer support and personal assistants are readily available to help publishers but we believe that even a basic publisher’s FAQ would have made things a lot easier for everyone.
All things considered CPX Interactive is without a doubt a versatile ad network with a wide reach. Its numerous partnerships with third-party ad services mean that your impressions will almost always be sold and traffic from most countries will be effectively monetized. If you can weather the total lack of help pages and are patient enough to acquaint yourselves with their account management tools then you can join CPX Interactive to fill your websites with premium ads from a dozen high-profile ad networks and successfully monetize your international traffic. Read about other monetizing programs at experienced-people.co.uk/1200-make-money-from-websites/ and you can leave your own comments and feedback about CPX Interactive at our CPX Interactive forum thread.
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