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Review of CPX Interactive

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Disclaimer: This review was compiled in June 2012, but this is the internet and things change quickly (so this information is provided without warranty).

Should you get stuck on any of the terminology used, our Glossary might help.

Forum discussion for CPX Interactive


CPX Interactive Quick Facts:

  1. Program name: CPX Interactive
  2. URL: http://www.cpxinteractive.com/
  3. Country: US
  4. Ad types: Banner, pop-under, pop-up, video pop, video cube
  5. Ad formats/sizes: CPX Interactive supports all standard IAB in-page display, Flash, rich media, video pre-roll and text ad units, detailed ad specs can be found here
  6. Commission types / Payment Model: Mainly CPM but also supports CPC, CPA and CPL
  7. Rate per click/lead/etc: Depends on campaign model
  8. Payment methods: PayPal, Check
  9. Minimum payout: $50
  10. Payout percentage share with publishers: 60%
  11. Payment frequency: NET 30
  12. Auto-accepts ads / option for manual ad approval: N/A
  13. Setup method: Manual code insertion
  14. Skills and effort required to setup and manage: Average effort to install, moderate skills and effort required to manage effectively
  15. Time until relevant ads appear on website after signup/installation: N/A
  16. Conflict with other programs and/or exclusivity: None
  17. Requirements / Restrictions: Not more than one ad unit per page view, no questionable content of any kind, a minimum 30,0000 unique users per month, more traffic and other restrictions here
  18. Coverage and Geographic focus: Global coverage
  19. Support/troubleshooting: Personal assistant for each account
  20. Contact info: Contact information and online contact form can be found here

CPX Interactive Review

          Interactive Logo

CPX Interactive, also known simply as CPX, is a rapidly-growing ad network with global reach that serves more than 60 million impressions across more than 65 countries every month and is one of over a hundred such programs we review on experienced-people.co.uk.

Their ads come in all shapes and sizes as they support all standard IAB units including in-page display, Flash, rich media, video pre-roll, text ads as well as mobile ads and custom ad units. Moreover, CPX not only does not conflict with other ad providers but supports third-party ad servers and accepts iFrame and JavaScript tags, giving publishers a welcome degree of freedom.

Their ads come from large ad exchanges (i.e. the third-party ad servers mentioned above) as well as directly from advertisers in CPX Interactive’s own ad network, resulting in a sizable ad inventory. Publishers signing up can choose which third-party networks to work with, in addition to CPX, and the list includes big names like Tribal Fusion, Casale Media, advertising.com and others, providing a possible back door to otherwise hard-to-join networks.

CPX Interactive allows publishers to customize their campaigns in numerous ways and even though CPX is mainly a CPM ad network, publishers can also find ad campaigns with CPC, CPA and CPL models through their third-party ad servers.

Before joining, publishers are asked to change their privacy policy to comply with CPX’s data use policy, and especially their “Sharing Your Information” section, as explained in their own privacy policy page. This can potentially cause indirect conflicts with other ad networks and some planning is required to get the privacy policy right to keep everyone happy; site visitors included.

CPX Interactive’s official website is subpar and overall really poor. Throughout their whole website there is not a single tech support page, no FAQ and publishers are forced to go through CPX's user-unfriendly terms and conditions again and again to find useful data.

Their reporting tools are extensive and the publisher dashboard is filled with demographic, “psychographic” and other campaign reports, statistics and charts. However, some publishers may find this plethora of data confusing, especially since important account data such as outstanding payment details can be hard to find amidst the numerous stats and the total lack of tech support pages makes the task even harder. Regardless, CPX’s customer support and personal assistants are readily available to help publishers but we believe that even a basic publisher’s FAQ would have made things a lot easier for everyone.

Like we did above, many online reviews criticize CPX’s confusing dashboard and total lack of help pages while others give CPX high praise for its extensive ad reach and inventory.

All things considered CPX Interactive is without a doubt a versatile ad network with a wide reach. Its numerous partnerships with third-party ad services mean that your impressions will almost always be sold and traffic from most countries will be effectively monetized. If you can weather the total lack of help pages and are patient enough to acquaint yourselves with their account management tools then you can join CPX Interactive to fill your websites with premium ads from a dozen high-profile ad networks and successfully monetize your international traffic. Read about other monetizing programs at experienced-people.co.uk/1200-make-money-from-websites/ and you can leave your own comments and feedback about CPX Interactive at our CPX Interactive forum thread.

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