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Review of AdEngage

<< Return to Start of 101 Ways To Monetize Your Website / 101 Alternatives to Adsense.

To discuss this program or provide feedback on this review, please visit the relevant forum thread linked to below (registration required to post).

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Disclaimer: This review was compiled in June 2012, but this is the internet and things change quickly (so this information is provided without warranty).

Should you get stuck on any of the terminology used, our Glossary might help.

Forum discussion for AdEngage


AdEngage Quick Facts:

  1. Program name: AdEngage
  2. URL: http://adengage.com/
  3. Country: US
  4. Ad types: Text ads, image/text ad hybrids "PhotoText ads", custom boxes, additional ad types supported
  5. Ad formats/sizes: 125x125 display ads available internally, additional ad formats available depending on advertiser
  6. Commission types / Payment Model: CPC, Cost per week
  7. Rate per click/lead/etc: Publishers set the rates
  8. Payment methods: PayPal, check, wire transfer, AdEngage account credits (for buying ads), more options supported
  9. Minimum payout: $50
  10. Payout percentage share with publishers: N/A
  11. Payment frequency: NET 30
  12. Auto-accepts ads / option for manual ad approval: Full control
  13. Setup method: Manual code insertion
  14. Skills and effort required to setup and manage: Moderate effort required to manage ads and fill inventory
  15. Time until relevant ads appear on website after signup/installation: N/A
  16. Conflict with other programs and/or exclusivity: None mentioned
  17. Requirements / Restrictions: No questionable content of any kind, additional requirements in their publisher FAQs here
  18. Coverage and Geographic focus: Global coverage
  19. Support/troubleshooting: Live support, knowledge base and ticket system can be found in their support center here, general FAQs here
  20. Contact info: Contact info page here

AdEngage Review

AdEngage Logo

Founded in 2004, AdEngage is an ad network that operates a sizable real-time ad exchange platform and is one of over a hundred such programs we review on experienced-people.co.uk.

AdEngage does not offer banner ads; just text ads and "PhotoText" ads. PhotoText ads are image/text hybrid units (that really do look like banners). The network supports 125x125 pixel display button ads which are sold directly from their homepage as well as other ad types, depending on advertiser.

As an ad network, AdEngage offers the aforementioned 125x125 button ads while as an ad exchange publishers are free to list their websites and browse through advertiser offers. Publishers have full control over what's displayed on their websites and they are able to set their own rates for each click (CPC) that is clicked or charge a per-week rate for ads displayed on their websites. These cost-per-week commissions are flat and do not depend on impressions or clicks as long as the site remains online. Some advertising arrangements pay generously and many publishers are satisfied with the overall quality, but opinions are mixed, as others find AdEngage lacking. Since the network is based on an ad exchange, a lot depends on how desirable are the publisher websites for advertisers.

AdEngage pays via PayPal, check, wire transfer and also offers other payment methods. The minimum payout is $50 and payments are sent out on a NET 30 schedule. The network's tech support is good and while the documentation is great, their whole approach is not newbie-friendly.

While AdEngage runs a decent ad exchange, their ads will probably not perform well for every publisher out there. Only, publishers with popular websites will be able to make AdEngage work well and achieve high fill rates while beginners and publishers with specific niche websites will not be able to get much value from AdEngage as their primary ad network. Read about other monetizing programs at experienced-people.co.uk/1200-make-money-from-websites/ and you can leave your own comments and feedback about this program at our AdEngage forum thread.

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