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Review of Adbrite

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Disclaimer: This review was compiled in June 2012, but this is the internet and things change quickly (so this information is provided without warranty).

Should you get stuck on any of the terminology used, our Glossary might help.

Forum discussion for Adbrite


Adbrite Quick Facts:

  1. Program name: adBrite
  2. URL: http://www.adbrite.com/
  3. Country: US
  4. Ad types: Full page ads, banners, in-text links
  5. Ad formats/sizes: Numerous options and combinations, for full list see here
  6. Commission types / Payment Model: CPC, CPM
  7. Rate per click/lead/etc: Dynamic pricing
  8. Payment methods: Check only
  9. Minimum payout: $100
  10. Payout percentage share with publishers: Percentage not specified
  11. Payment frequency: NET 60
  12. Auto-accepts ads / option for manual ad approval: Option to manually review and approve or decline every advertiser available
  13. Setup method: Manual code insertion
  14. Skills and effort required to setup and manage: Basic skills to setup, average time and effort to manage
  15. Time until relevant ads appear on website after signup/installation: Within 24 hours from ad zone placement and ad approval
  16. Conflict with other programs and/or exclusivity: N/A
  17. Requirements / Restrictions: no questionable content of any kind, certain ad placement restrictions apply
  18. Coverage and Geographic focus: Global Coverage, more than 50% of traffic comes from the US
  19. Support/troubleshooting: Email and phone customer service available, comprehensive help center here
  20. Contact info: Online contact form here

Adbrite logo

AdBrite is a huge ad exchange network that reaches 300 million global unique visitors every month and is one of over a hundred such programs we review on experienced-people.co.uk.

Ads are sold in private online auctions between publishers and advertisers by utilizing “proprietary technology” to determine the best combination of ads and inventory to maximize revenue for each customer in the adBrite exchange.

Publishers have the option to approve or decline every ad that is offered to them and the user interface allows publishers to fine-tune and adjust their offerings at any time. However, adBrite’s interface and reporting tools are considered frustrating and not particularly good.

The whole system is bulky and ad control might drain a considerable portion of an average publisher’s time, especially if they want to maximize their earnings by manually reviewing the ads that come their way. Moreover, apart from their application page the official website is quite poor and devoid of useful information for beginners and publishers looking to join. adBrite has a rather detailed help center though and Live support is quite good; this partially offsets the interface problems one might face, but it’s still not an excuse for the poor official website.

Publishers are offered an impressive selection of ad types with pretty much every ad format that falls within IAB Ad Unit Guidelines supported, including full-page ads and the newly approved VAST 1.0 and VAST 2.0 video ad templates as well as third party ad tags to top it off.

As far as payment details go; facts are hard to come by since ads are sold in private auctions and adBrite’s official webpage is not specific enough when it comes to that. What we know for sure is that they pay in Check only (using your local currency so you avoid conversion fees), with a minimum payout of $100 on a NET 60 schedule; something that puts off many smaller publishers. Also, while many publishers report good earnings from adBrite some others, particularly older comments and reviews claim that adBrite campaigns might not be paying well, at least when compared to the other big ad networks.

Apart from the payment concerns and some complaints about the user interface as we discussed above most reviews and comments about adBrite are positive, giving particular praise to the size of their inventory as well as the wide variety of ad types available to publishers.

Admittedly, adBrite has some problems here and there but its huge inventory and wide reach give a clear indication of the network’s success and profitability. While it may not be the most “mainstream” or “hands-free” option when it comes to site monetization it might prove lucrative for publishers who are willing to spend some time fine-tuning their ads. Read about other monetizing programs at experienced-people.co.uk/1200-make-money-from-websites/. You can leave comments and feedback about this program at our Adbrite forum thread.

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