Review of Adbrite
To discuss this program or provide feedback on this review, please visit the relevant forum thread linked to below (registration required to post).
If you find this review and this site useful, do yourself a favour and sign up for our newsletter.
Disclaimer: This review was compiled in June 2012, but this is the
internet and things change quickly (so this information is provided without
Adbrite Quick Facts:
Ads are sold in private online auctions between publishers and advertisers by utilizing “proprietary technology” to determine the best combination of ads and inventory to maximize revenue for each customer in the adBrite exchange.
Publishers have the option to approve or decline every ad that is offered to them and the user interface allows publishers to fine-tune and adjust their offerings at any time. However, adBrite’s interface and reporting tools are considered frustrating and not particularly good.
The whole system is bulky and ad control might drain a considerable portion of an average publisher’s time, especially if they want to maximize their earnings by manually reviewing the ads that come their way. Moreover, apart from their application page the official website is quite poor and devoid of useful information for beginners and publishers looking to join. adBrite has a rather detailed help center though and Live support is quite good; this partially offsets the interface problems one might face, but it’s still not an excuse for the poor official website.
Publishers are offered an impressive selection of ad types with pretty much every ad format that falls within IAB Ad Unit Guidelines supported, including full-page ads and the newly approved VAST 1.0 and VAST 2.0 video ad templates as well as third party ad tags to top it off.
As far as payment details go; facts are hard to come by since ads are sold in private auctions and adBrite’s official webpage is not specific enough when it comes to that. What we know for sure is that they pay in Check only (using your local currency so you avoid conversion fees), with a minimum payout of $100 on a NET 60 schedule; something that puts off many smaller publishers. Also, while many publishers report good earnings from adBrite some others, particularly older comments and reviews claim that adBrite campaigns might not be paying well, at least when compared to the other big ad networks.
Apart from the payment concerns and some complaints about the user interface as we discussed above most reviews and comments about adBrite are positive, giving particular praise to the size of their inventory as well as the wide variety of ad types available to publishers.
Admittedly, adBrite has some problems here and there but its huge inventory and wide reach give a clear indication of the network’s success and profitability. While it may not be the most “mainstream” or “hands-free” option when it comes to site monetization it might prove lucrative for publishers who are willing to spend some time fine-tuning their ads. Read about other monetizing programs at experienced-people.co.uk/1200-make-money-from-websites/. You can leave comments and feedback about this program at our Adbrite forum thread.
Found our site useful? Do yourself a favour, sign up for our newsletter.