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Review of ZEDO

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Disclaimer: This review was compiled in June 2012, but this is the internet and things change quickly (so this information is provided without warranty).

Should you get stuck on any of the terminology used, our Glossary might help.

Forum discussion for ZEDO


ZEDO Quick Facts:

  1. Program name: ZEDO
  2. URL: http://www.zedo.com/
  3. Country: US
  4. Ad types: Banners, text ads, expandable ads, overlays, ads on photos, video ads, "intromercials", slider ads
  5. Ad formats/sizes:  Multiple IAB-compliant sizes supported, rich media ads document here (.pdf, 312 KB), demos in the links above
  6. Commission types / Payment Model: CPC, CPM
  7. Rate per click/lead/etc: N/A
  8. Payment methods: Check
  9. Minimum payout: Unspecified
  10. Payout percentage share with publishers: Unspecified
  11. Payment frequency: Unspecified
  12. Auto-accepts ads / option for manual ad approval: Options to manually approve/reject ads
  13. Setup method: Manual code insertion
  14. Skills and effort required to setup and manage: Average skills required to manage
  15. Time until relevant ads appear on website after signup/installation: N/A
  16. Conflict with other programs and/or exclusivity: None specified
  17. Requirements / Restrictions: No questionable content of any kind
  18. Coverage and Geographic focus: Global coverage, US focus, many Indian offers available
  19. Support/troubleshooting: Tech support, video guides and more available through publisher account, support available 24/7
  20. Contact info: +1 415-348-1975, contact info page here

ZEDO Review


ZEDO is an ad network that provides ad serving, reporting, ad management as well as services for third-party ads and is one of over a hundred such programs we review on experienced-people.co.uk.

ZEDO's available ad types include many traditional formats as well as a wide variety of rich media creatives and some unusual ad types. ZEDO supports banners and text ads, expandable ads, overlays, ads on photos, video ads, "intromercials" and slider ads. Intromercials are interstitial ads that appear just as a visitor enters a page. These ads convert well (ZEDO claims 5-10 times better results when compared to banners) but inevitably result in increased bounce rates as many visitors will simply leave the page to avoid the unskippable intromercial advertisements.

Regardless, ZEDO's main advantage is the variety of their ad types and the network does a great job showcasing all available options with comprehensive demos and dedicated webpages for the more "exotic" ad types. ZEDO's ad inventory is respectably big and includes multiple international offers as well; with as many offers for US as for Indian markets.

All of ZEDO's ads work with CPC or CPM commissions, with rates dependent on advertiser and ad type. There are generally very little payment details throughout ZEDO's official website and the network focuses more on their ad serving functions rather than the ads and the publishers themselves. ZEDO's website is rather confusing and many publishers struggle to figure out how to apply!

To dispel that confusion: In order to apply, publishers must contact ZEDO's sales team through this special contact form.

While the official website is poor, there is a veritable wealth of video guides and help documents that can be accessed through the publisher's account and ZEDO's tech support is available 24/7 (for real) which is a big plus. ZEDO also provides ad serving, reporting, inventory management and other tools for publishers to use with third-party ad networks.

All in all, ZEDO seems like a dependable choice, especially for US or Indian publishers. The network sports a sizable ad inventory and many interesting ad creatives. ZEDO can surely make a great ally for many publishers. as long as they manage to figure out how to apply! So, if you are still at a loss about how to apply to ZEDO just follow this link! Read about other monetizing programs at experienced-people.co.uk/1200-make-money-from-websites/ and you can leave your own comments and feedback about this program at our ZEDO forum thread.

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