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Review of Tribal Fusion

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Disclaimer: This review was compiled in June 2012, but this is the internet and things change quickly (so this information is provided without warranty).

Should you get stuck on any of the terminology used, our Glossary might help.

Forum discussion for Tribal Fusion

Tribal Fusion REVIEW

Tribal Fusion Quick Facts:

  1. Program name: Tribal Fusion
  2. URL: http://www.tribalfusion.com/
  3. Country: US
  4. Ad types: Banner, pop under, video, expandable, interstitial, floating
  5. Ad formats/sizes: An exhaustive list of ad specifications can be found here
  6. Commission types / Payment Model: CPM
  7. Rate per click/lead/etc: Flexible eCPMs
  8. Payment methods: Check
  9. Minimum payout: $50
  10. Payout percentage share with publishers: 55%
  11. Payment frequency: NET 45, checks are sent out on the 15th of every month
  12. Auto-accepts ads / option for manual ad approval: Publishers can control the content and type of ads that appear on their sites
  13. Setup method: Multi-step setup procedure including manual code insertion
  14. Skills and effort required to setup and manage: Above average skills and moderate effort required to setup and manage
  15. Time until relevant ads appear on website after signup/installation: Depends on various factors including eCPM pricing set by the publisher
  16. Conflict with other programs and/or exclusivity: N/A
  17. Requirements / Restrictions: minimum of 500,000 UV/mo, no questionable content of any kind, more requirements here
  18. Coverage and Geographic focus: Global coverage
  19. Support/troubleshooting: Dedicated account manager assigned to every publisher, dedicated Publisher Support line at 510.250.5508, publisher support center can be found here
  20. Contact info: Detailed contact information and online contact form can be found here

Tribal Fusion Review

Fusion Logo

Tribal Fusion is an elite ad network that prides itself for only working with "high quality publishers that host highly targeted content, professional site design, and desirable audience compositions". Tribal Fusion is one of over a hundred such programs we review on experienced-people.co.uk.

First off; we must stress out that this is not an ad network for beginners, hobbyists or small publishers. Tribal Fusion has some of the most rigorous quality standards and demanding minimum requirements in the market. To even be considered for acceptance in the network, applying publishers must have a minimum of 500,000 unique users per month and meet many other quality and performance-based criteria on top of that.

They pay publishers 55% of all revenue on a NET 45 schedule with check as the only available payout option; decent but unremarkable features. However, Tribal Fusion's true merit is quality and that is reflected in their great eCPMs and their enticing revenue share model.  They maintain extensive, top-quality ad inventories for multiple lucrative niches that pay generously and the Tribal Fusion Direct Program allows publishers in-depth, performance-based control over their campaigns, such as setting a "pricing floor" and adjusting eCPM pricing; features that can only be appreciated by larger publishers.

The network supports most IAB-compliant ad units and offers almost unprecedented customization options for ad fine-tuning. Every other control and optimization option is equally impressive including excellent ad filter options, great unsold inventory management tools and arguably one of the most detailed reporting systems in the market.

Tribal Fusion reporting tools

Reports can be sitewide or ad spec-specific and provide a plethora of useful data (image courtesy of Tribal Fusion's excellent publisher support center)

Naturally such powerful tools and the multitude of options make installation and managing quite more complex than your average ad network but this is to be expected from a premium network such as Tribal Fusion that only accepts large and established sites. Moreover, their comprehensive publisher support center and their stellar customer support that assigns a dedicated account manager to every publisher help smooth out installation and managing.

Given their extremely high quality standards and tough minimum site requirements the small number of online reviews of Tribal Fusion comes as no surprise. Regardless, almost all noteworthy online reviews are positive; particularly praising the network for their high eCPMs and overall premium quality.

One of the few negative points about Tribal Fusion is their aggressive tracking cookies. The cookies themselves are obviously anonymous and harmless but some anti-adware and anti-spyware programs may falsely flag them as potentially malicious and trigger warnings and blocks on some users' systems. Tribal Fusion reassures publishers that it is safe to download their cookies but the false positive warnings that they sometimes trigger may turn off certain users.

In closing; they may not represent millions of sites like the "big" ad networks, but Tribal Fusion maintains superior quality and consistently high profits across its premium network. If your sites reach 500,000 UV/mo and meet all of Tribal Fusion's quality standards chances are their CPM campaigns will outperform most other CPM networks as they are designed for large, high-profile sites such as yours; so partnering with Tribal Fusion could be a good investment for you indeed! Read about other monetizing programs at experienced-people.co.uk/1200-make-money-from-websites/ and you can leave your own comments and feedback about Tribal Fusion at our Tribal Fusion forum thread.

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