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Review of Technorati Media

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Disclaimer: This review was compiled in June 2012, but this is the internet and things change quickly (so this information is provided without warranty).

Should you get stuck on any of the terminology used, our Glossary might help.

Forum discussion for Technorati Media

Technorati Media REVIEW

Technorati Media Quick Facts:

  1. Program name: Technorati Media
  2. URL: http://technoratimedia.com/
  3. Country: US
  4. Ad types: Banners, video pre-roll ads, expandable ads, interstitials/overlays, sidebar/background skins
  5. Ad formats/sizes: Several IAB-compliant sizes supported, see links above for demos
  6. Commission types / Payment Model: CPM
  7. Rate per click/lead/etc: N/A
  8. Payment methods: PayPal, check
  9. Minimum payout: $50
  10. Payout percentage share with publishers: N/A
  11. Payment frequency: NET 60
  12. Auto-accepts ads / option for manual ad approval: Limited control offered
  13. Setup method: Manual code insertion
  14. Skills and effort required to setup and manage: Moderate skills and effort required to install, minimal effort to manage
  15. Time until relevant ads appear on website after signup/installation: N/A
  16. Conflict with other programs and/or exclusivity: Exclusivity is requested from most publishers (sufficient CPM rates to use Technorati Media as primary ad network)
  17. Requirements / Restrictions: No questionable content of any kind, certain minimum traffic requirements apply
  18. Coverage and Geographic focus: Global coverage, certain non-English websites supported
  19. Support/troubleshooting: Support reachable via multiple media, FAQs here
  20. Contact info: Online contact form can be found here and here

Technorati Media Review

Technorati Media

Technorati Media is one of the largest social media advertising networks and is one of over a hundred such programs we review on experienced-people.co.uk. Technorati Media is the advertising arm of blog search engine giant Technorati.com.

Technorati Media works exclusively with CPM commissions; all ads pay as long as they have been displayed. The CPM rates are average, though some small publishers report relatively low CPM rates from running Technorati Media ads on their websites. The network's ad inventory is huge and all their ads are suitable for any kind of blog Technorati itself might feature.

The network supports multiple modern-looking ad types in several IAB-compliant sizes. Alongside typical banners, Technorati Media also serves video pre-roll ads, expandable ads, interstitial ads, sidebar sponsored skins and whole webpage background sponsored skins. It is not particularly hard to get accepted by Technorati Media. The minimum requirements are reasonably low (but purposefully vague) so even newbie publishers can join the network and start displaying CPM ads. However, it seems that Technorati Media prefers to be your sole provider of CPM ads as they will ask you to quote sufficient CPM rates for you to use Technorati Media as your primary ad network.

Technorati Media tech support and FAQs are really good. The staff is polite and competent while there is ample documentation to help beginners set up the ads. The installation process is somewhat more complicated than average. However, after the ads are set up the whole system runs mostly hands-free, so installing the ads is a one-time hurdle.

All in all, Technorati Media is a big and dependable ad network. Their CPM rates might not be extraordinary but their ad inventory is virtually bottomless and their support is solid. Under most circumstances, and as long as you are pulling in enough traffic, Technorati Media can be a good choice for monetizing your blogs with CPM ads. Read about other monetizing programs at experienced-people.co.uk/1200-make-money-from-websites/ and you can leave your own comments and feedback about this program at our Technorati Media forum thread.

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