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Review of Surge Direct

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Disclaimer: This review was compiled in June 2012, but this is the internet and things change quickly (so this information is provided without warranty).

Should you get stuck on any of the terminology used, our Glossary might help.

Forum discussion for Surge Direct

Surge Direct REVIEW

Surge Direct Quick Facts:

  1. Program name: Surge Direct
  2. URL: http://www.surgedirect.com/
  3. Country: US
  4. Ad types: Banners, pop-unders, footer ads
  5. Ad formats/sizes: Various unspecified IAB-compliant sizes supported
  6. Commission types / Payment Model: CPM, CPC
  7. Rate per click/lead/etc: N/A
  8. Payment methods: PayPal, check
  9. Minimum payout: $1 (no minimum payout)
  10. Payout percentage share with publishers: N/A
  11. Payment frequency: NET 30
  12. Auto-accepts ads / option for manual ad approval: N/A
  13. Setup method: Manual code insertion
  14. Skills and effort required to setup and manage: Average skills required to setup and manage
  15. Time until relevant ads appear on website after signup/installation: N/A
  16. Conflict with other programs and/or exclusivity: Cannot be used with process and exit pop-ups from other networks
  17. Requirements / Restrictions: Three ads per page, no questionable content of any kind
  18. Coverage and Geographic focus: Global coverage
  19. Support/troubleshooting: Support reachable through their contact page here
  20. Contact info: Online contact form and contact info page here

Surge Direct Review

Surge Direct

Surge Direct is a relatively young ad network that focuses on interactive online entertainment ads and is one of over a hundred such programs we review on experienced-people.co.uk.

Their inventory includes advertisements from many popular online games as Surge Direct represents many video game companies. Their inventory is not exclusive, as the game advertisements are sold through other ad networks too and Surge Direct also offers ads that are not related to online video games.

Surge Direct serves regular banners, pop-unders and overlay footer advertisements in various (unspecified) IAB- complaint sizes and forms including rich media, video and flash. All ad campaigns work with CPC or CPM commissions and their online game ads pay for traffic from all countries as their subject is not restricted to specific countries.

Support is OK but outside their dashboard can only be reached through the network's generic online contact form or general inquiries phone line. For signed-in publishers however, support is quite good and reachable through multiple media including MSN and Skype. Surge Direct's official website is incomplete and features multiple empty and "coming soon" pages that wouldn't even comply with the network's own terms of service as it's a far cry from being "fully usable"! Being a new ad network cannot be used as an excuse for an incomplete official website.

There is no minimum payout with Surge Direct, as publishers can request their money even when their balance is at one dollar. The network pays through PayPal or check on a NET 30 schedule.

Even though Surge Direct is new, there are many webmasters with online gaming websites that speak positively about the network's support and their footer advertisements; this is good news since newfound networks are usually regarded with suspicion.

Surge Direct seems a decent ad network for publishers who own websites in the video game niche. Their support is good and the kind of ads they serve has been tried and tested time and time again through older and less gaming-focused ad networks. Read about other monetizing programs at experienced-people.co.uk/1200-make-money-from-websites/ and you can leave your own comments and feedback about this program at our Surge Direct forum thread.

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