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Review of Sonobi Media

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Disclaimer: This review was compiled in June 2012, but this is the internet and things change quickly (so this information is provided without warranty).

Should you get stuck on any of the terminology used, our Glossary might help.

Forum discussion for Sonobi Media

Sonobi Media REVIEW

Sonobi Media Quick Facts:

  1. Program name: Sonobi Media
  2. URL: http://sonobi.com/
  3. Country: US
  4. Ad types: Several standard ad units supported
  5. Ad formats/sizes: N/A
  6. Commission types / Payment Model: CPC, CPM
  7. Rate per click/lead/etc: N/A
  8. Payment methods: Wire, check
  9. Minimum payout: N/A
  10. Payout percentage share with publishers: N/A
  11. Payment frequency: NET 60
  12. Auto-accepts ads / option for manual ad approval: Option to block buyers who don't meet the publisher's criteria as well as individual ads
  13. Setup method: Manual code insertion
  14. Skills and effort required to setup and manage: Average skills and effort required to setup, moderate effort to optimize ad campaigns
  15. Time until relevant ads appear on website after signup/installation: N/A
  16. Conflict with other programs and/or exclusivity: N/A
  17. Requirements / Restrictions: No questionable content of any kind
  18. Coverage and Geographic focus: Global coverage, focus on North America and Europe
  19. Support/troubleshooting: Dedicated account managers assigned to each publisher
  20. Contact info: Online contact form here

Sonobi Media Review

Sonobi Media Logo

Sonobi Media, or simply Sonobi, is an ad network that provides ads from several other ad networks through partnerships as well as ads from its own real-time bidding auction marketplace. Their third-party partners include big names such as CPX Interactive, adBrite, ValueClick media and more. Sonobi is one of over a hundred such programs we review on experienced-people.co.uk.

Thanks to the above, Sonobi has a sizable and varied ad inventory and offers ads in several standard ad units. They do support both CPC and CPM commissions but unfortunately they do not go into further detail about their ads. Useful information is equally scarce throughout their official website as they mostly provide generalized, nonspecific info that leaves many publisher questions unanswered.

At least they do provide comprehensive info on their reporting tools and control options, which are both reportedly good.  Sonobi handles all the accounting, statistical reporting to revenue reporting with satisfactory accuracy and promptness. They also offer the Sonobi Media mobile app which allows publishers to track earnings and performance daily as well as run custom date range reports from Android or iPhone mobile phones.

Through Sonobi's "Real-Time Bidding (RTB)" auction marketplace publishers are given the power to block buyers who don't meet their criteria as well as individual ads that might not suit their sites. This auction marketplace allows for some extensive campaign optimization, should publishers have the time and inclination for such things, and Sonobi claims that optimization with them means ad revenue increases that range from 50% to 300%, compared to traditional ad networks or direct selling.

Their customer service department is large and they also offer (free)  consulting services to their partners, helping publishers understand and effectively utilize buying trends and metrics, audience data and more.

In closing, Sonobi has a large ad inventory and utilizes cutting edge technology for control and reporting. Their claimed ad revenue increase that can result from using their program are truly impressive but experienced publishers know to take such claims with a pinch of salt and a healthy dose of skepticism. Nonetheless, Sonobi seems like a trustworthy network that pays on time while they try their best to stay up to date with today's rapid-changing world of online advertising. Read about other monetizing programs at experienced-people.co.uk/1200-make-money-from-websites/ and you can leave your own comments and feedback about Sonobi Media at our Sonobi Media forum thread.

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