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Review of Smowtion

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Disclaimer: This review was compiled in June 2012, but this is the internet and things change quickly (so this information is provided without warranty).

Should you get stuck on any of the terminology used, our Glossary might help.

Forum discussion for Smowtion

Smowtion REVIEW

Smowtion Quick Facts:

  1. Program name: Smowtion
  2. URL: http://www.smowtion.com/
  3. Country: US
  4. Ad types: Image and animated banners, popunders
  5. Ad formats/sizes: Banner sizes: 728x90, 300x250, 160x600, 468x60, 120x600, 234x60
  6. Commission types / Payment Model: CPC, CPM, CPA
  7. Rate per click/lead/etc: Depend on the advertiser and the arrangement they made with Smowtion's Sales Department, full list of eCPMs averages segmented by country and niche can be found here
  8. Payment methods: PayPal, Check, Payoneer
  9. Minimum payout: $100
  10. Payout percentage share with publishers: 60%, percentage can potentially increase as the sites remain active in the network
  11. Payment frequency: NET 30
  12. Auto-accepts ads / option for manual ad approval: There is no way to select the type of campaign you wish to work with but specific ad URLs can be blocked
  13. Setup method: Manual code insertion
  14. Skills and effort required to setup and manage: Average skills to setup and manage moderate time required for campaign fine-tuning since publishers can't block individual campaigns directly
  15. Time until relevant ads appear on website after signup/installation: It may take up to 6-8 hours although it usually takes less than that
  16. Conflict with other programs and/or exclusivity: None
  17. Requirements / Restrictions: No questionable content of any kind
  18. Coverage and Geographic focus: Global coverage, US and Latin America focus
  19. Support/troubleshooting: Account executives assigned to each publisher, live chat available at local business hours, full FAQ here
  20. Contact info: Contact details and maps can be found here

Smowtion Review

 Smowtion Logo

Founded in 2008, Smowtion is a US-based ad network that works with over 150,000 publishers worldwide and runs several different campaign types, alternating between CPC, CPM and CPA campaign models. We review over a hundred such programs on experienced-people.co.uk.

As mentioned above, Smowtion implements a rotating campaigns strategy (CPC, CPM, and CPA). This is a mixed blessing, since on one hand it tremendously diversifies the ad inventory and monetization routes but on the other hand publishers have no way to select or block any campaigns as their rotation is dictated directly by Smowtion. This means publishers have limited control on what ads are shown in their pages and what kind of campaign model, CPC, CPM or CPA, they are currently paid for.

At least, publishers can block ads on a per-URL basis which provides some sense of control but it can become awfully time-consuming for publishers to get it just right and then have their campaign rotated. again.

At their website, Smowtion claims truly impressive eCPM averages and their decent 60% revenue share that can be further increased as Smowtion gets to know more about each publisher's sites and their visitors is arguably another tempting factor to join their program.

Their official webpage is decent, if not a bit heavy on buzzwords, while their FAQ is quite good and comprehensive. As implied above, their control tools are limited but that's more due to the nature of the program itself and not the actual tools. Regardless, Smowtion boasts great customer support that is reachable through several different means (email, live chat, and phone) and swiftly responds to any queries publishers may have.

Overall, publishers have good things to say about Smowtion in online reviews, discussions and comments. Positive comments focus on the aesthetically pleasing and greatly varied ad creatives while negative comments revolve around individual publishers with below-average earnings from Smowtion. The latter probably goes to show that due to Smowtion's revolving campaigns and the publishers' inability to influence them directly some publishers have drawn the short straw and received unfavorable campaigns for their sites.

In closing; Smowtion may reassure publishers that their platform is specially designed to serve the ads which work best for each site no matter their type but most publishers value the freedom to choose what kind of campaign is running on their sites and this can be a huge turn-off. Apart from the lack of freedom to choose campaigns and the overall limited control options, we must stress that Smowtion seems to perform great on every other front, especially if their claimed eCPMs are as good as they seem for most publishers. Read about other monetizing programs at experienced-people.co.uk/1200-make-money-from-websites/ and you can leave your own comments and feedback about Smowtion at our Smowtion forum thread.

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