Review of RevResponse
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Disclaimer: This review was compiled in June 2012, but this is the
internet and things change quickly (so this information is provided without
RevResponse Quick Facts:
The network focuses solely on CPL offers and specializes in lead generation, offering virtually every possible CPL campaign type imaginable. Their lead-powered ads come in the form of banners, text links, email advertisements, social network advertisements RSS feed advertisements and more, as well as the network's partner ad widgets. These ad widgets create "portals" to other websites, usually with lead-generating offers. RevResponse offers a homegrown "Top 10 Ways To Make Money with RevResponse" guide (.pdf, 5.35 MB) which aims to help publishers navigate and understand the network's multiple lead-based monetization methods.
RevResponse is the ad serving arm of NetLine Corporation, a huge online Business-to-Business lead generation provider and the network's CPL ad inventory is virtually limitless because it taps into NetLine's vast resources. Their inventory includes ads from "big guns" such as Microsoft, Oracle, Dell, IBM, Adobe, HP and more. Naturally, there are more CPL offers for US audiences but the network's inventory has international reach and even includes non-English CPL offers.
Their CPL campaigns range from simple email-capturing forms to fully-blown surveys that capture several stats at once (as expected, the more fields required the higher the payout). CPL ads and their rates vary wildly depending on niche and advertiser with rates for qualified leads range from $1.50 to $20 per lead.
The network provides numerous useful help articles and a good and (mostly) hype-free official blog to inform and help publishers implement their CPL campaigns. Their official forums might not be very active but contain several support and "getting started" threads that can be of great use to RevResponse publishers.
Support is quite prompt to reply and polite when they do. They are reachable through live chat throughout the network's official website during local business hours and also through the network's official forums as well as through other media.
Control and reporting is handled through RevResponse partner portal and ads can be easily implemented through the network's Ad Wizard. However, above average skills are required to effectively handle every aspect of RevResponse; this is not a network for beginners.
In closing; if you are looking for good CPL offers for audiences from all around the world then RevResponse will provide you with a nigh-endless lead-based ad inventory. From surveys to social media contests and everything in-between, RevResponse have virtually every kind of CPL offer readily available for your websites. Read about other monetizing programs at experienced-people.co.uk/1200-make-money-from-websites/ and you can leave your own comments and feedback about this program at our RevResponse forum thread.
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