Review of PocketCents
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Disclaimer: This review was compiled in June 2012, but this is the
internet and things change quickly (so this information is provided without
PocketCents Quick Facts:
PocketCents targets local audiences using content and location matching criteria in order to display locally relevant advertisements. Ad placement is automatic and publishers can only control the placement and not the content of their ads, as these come automatically.
The network supports five IAB-compliant banner sizes (samples here) for standard banners (text, video, rich media) as well as mobile ads which are dynamically placed with location-based GPS technology in order to be even more relevant to local audiences.
Payment details are crystal-clear with PocketCents as they pay fixed rates per click with most ads rewarding publishers with USD $0.15 per click and mobile ads potentially paying more. These are decent rates that have satisfied many publishers and the certainty these fixed rates provide (as long as ad inventories are full) is a big plus. As expected with localized ad inventories though, there can be problems in with the fill rate as the program's local ads focus mostly on the US and specific cities worldwide.
PocketCents' support is decent but not readily reachable as publishers must use a single contact form for all kinds of inquiries. The network's official website is just average and a bit lighter on useful information than we would have liked; the FAQs are brief and some pages are rather short. PocketCents also features an official forum which seems rather empty itself.
The program's control tools are somewhat limited and payment balance is updated on a monthly basis. The latter has lead to some misconceptions and complaints about inadequacies in tracking and "stolen clicks". Tracking is indeed inadequate but PocketCents, however, is not a scam; they just update their payment stats once a month!
In closing, while not for everyone, PocketCents' local internet marketing approach opens up some interesting possibilities for publishers who can take advantage of their localized ads approach. The pay is good, the whole program requires minimal input to run and there are even more money to be made for mobile-friendly websites. Read about other monetizing programs at experienced-people.co.uk/1200-make-money-from-websites/ and you can leave your own comments and feedback about this program at our PocketCents forum thread.
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