Review of PeakClick
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Disclaimer: This review was compiled in June 2012, but this is the
internet and things change quickly (so this information is provided without
PeakClick Quick Facts:
The network works exclusively with CPC advertisements. Their main product is in-text ads. Every time visitors load a publisher page, PeakClick's in-text links appear. When users roll over these links, an advertisement box appears. Unlike most other in-text ads however, PeakClick advertisements do not fade away when users move their cursors from the sponsored link. Instead they persist and this can cause problems with accessing the actual contents of a page.
Apart from in-text links, PeakClick also offers sponsored toolbars, customizable search boxes and sponsored feeds; all typical products of PPC networks. PeakClick's inventory is average and includes several exclusive and EU-focused offers.
One great thing about PeakClick is their powerful reporting tools that are updated every 15 minutes. Usually networks of this size and scope lack in that area, but PeakClick's reporting, as well as control tools, are well above average. Tech support is OK and the official website is a just bit heavy on hype but otherwise decent.
All in all, PeakClick can be a viable choice only for publishers targeting European audiences. Arguably, their biggest problem is the persistent ads that expand from their in-text links, blocking parts of the content. Most other in-text ad networks serve less obtrusive ads, so comparing them with PeakClick is difficult and in the end publishers must decide for themselves if they can afford slightly more obtrusive ads in order to take advantage of PeakClick's benefits. Read about other monetizing programs at experienced-people.co.uk/1200-make-money-from-websites/ and you can leave your own comments and feedback about this program at our PeakClick forum thread.
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