Review of PayPerPost
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Disclaimer: This review was compiled in June 2012, but this is the
internet and things change quickly (so this information is provided without
PayPerPost Quick Facts:
PayPerPost, also known as PPP, is an ad network that focuses on sponsored blog posts and sponsored links as their main ad product and is one of over a hundred such programs we review on experienced-people.co.uk.
PayPerPost mediates between advertisers looking for exposure through blogs and bloggers who are willing to include sponsored links or even write whole blog posts sponsored by advertisers. PPP functions like a marketplace in the sense that publishers have a lot of freedom to pick and choose among numerous advertiser offers. This works both ways though and certain publisher niches have considerably less ad offers than others. Regardless of niche however, the higher the blog's PR and traffic the more offers it will receive from advertisers.
Here is how it works: Publishers are free to set their own rates and decide whether to feature links only, or links with certain numbers of words; all adjustable in a very user-friendly environment through PPP's well-designed dashboard. There is little risk of being penalized in SERPs for hosting sponsored links as it is virtually impossible for anyone (besides PPP themselves) to tell whether the links are sponsored or not.
The network's support is lackluster and contact is problematic, with only a toll-free advertiser support number provided as a means of contacting the network outside the dashboard.
In closing; setting one's own rates can be quite profitable indeed for many bloggers, especially when they manage to implement the sponsored links in a "natural" way in their blogs. Since their sponsored links can be used in conjunction with any other ad network's ads, bloggers can easily take advantage of PPP's unobtrusive advertising methods to create an extra revenue stream for themselves. Read about other monetizing programs at experienced-people.co.uk/1200-make-money-from-websites/ and you can leave your own comments and feedback about this program at our PayPerPost forum thread.
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