Review of Inuvo
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Disclaimer: This review was compiled in June 2012, but this is the
internet and things change quickly (so this information is provided without
Inuvo Quick Facts:
The network's ads can be classified in three broad groups: affiliate ads, search-related ads, and website application ads. Campaigns are mainly based on CPA commissions but CPL and CPC campaigns are also supported, depending on ad type and the specific needs of each advertiser.
Inuvo's affiliate platform encompasses CPA, CPL and CPC offers and is the network's flagship service. Publishers enjoy numerous benefits and are offered multiple ways to monetize their websites through Inuvo's affiliate ads.
Their search-related ads enable sites with search features to have pay-per-click sponsored ads on their site's search results.
The network's website apps can be easily integrated in publisher websites and either display sponsored local business info or create affiliate shopping portals side-by-side with the website's content.
Both the program's FAQs and its video tutorials do an amazing job explaining the ins and outs of Inuvo; a much appreciated feature that makes the program both accessible and relatively easy to use. Support is equally helpful and matches the network's great tutorials in helpfulness.
Control and reporting are handled through the Inuvo platform; a broad term describing the network's "data hub" responsible for all transactions, products and services. The Inuvo platform provides publishers all the necessary controls to effectively monetize their websites with Inuvo and is rather easy to use.
Inuvo is not a traditional ad network as it mostly deals with affiliate sales but nonetheless offers many interesting monetization methods that can be lucrative for many consumer-related websites. Their excellent support and video tutorials will help even the not-so web-savvy publishers get the best out of their websites and the network's focus on new technologies might aid publishers in staying ahead of competition. Read about other monetizing programs at experienced-people.co.uk/1200-make-money-from-websites/ and you can leave your own comments and feedback about this program at our Inuvo forum thread.
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