Review of Intellilinks
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Disclaimer: This review was compiled in June 2012, but this is the
internet and things change quickly (so this information is provided without
Intellilinks Quick Facts:
After signing up, publishers can place two different types of text ads: regular and context ads. Regular ads appear as a list of “related” links somewhere in your website (typically in the sidebar), while context ads insert links in specific keywords already present in the body of your websites’ content, much like other in-text link services.
However, for ads to actually start showing (and cash start flowing with paid link placement) publishers must first receive offers from Intellilink advertisers who might be interested to “buy” their ad space. This can take a long time especially since the network is relatively new and its inventory is limited.
Of course, there are numerous options that automate and simplify this procedure but basically publishers need to sign up and then wait for interested advertisers to “buy” ad space in their sites through Intellilinks. Under that light, Intellilinks may seem more like a link brokerage company than a fully-fledged ad network.
Setup is simple enough but it may prove time-consuming, especially for publishers with multiple websites as each website requires its own customized WordPress plugin or PHP script. The other alternative is to place links “by hand” one by one on each of your sites and this can be a whooping task for all but the smallest websites. On the positive side, Intellilinks aims to “vigorously review” all of the sites in their network on a continuous basis to make sure their ads run properly.
After the program has been set up and publishers have started receiving ad offers, they have the freedom to review and manually approve which ads will appear in their websites as well as decide their position and the price for each individual advertisement. Of course, publishers can also have the ads approved and inserted automatically.
While not the most active paid text link ad network, Intellilinks offers a standard 50% net revenue share for its publishers and no confusing performance parameters will affect their payouts. To join, publishers need to fulfill certain “eligibility parameters” that are not clearly specified throughout the network’s official webpage but are presumably not very demanding, given the network’s size and age.
We are afraid Intellilinks can be a viable alternative to the big ad networks only if your sites fit comfortably with the ad inventory they offer. Apart from the problems mentioned above, this can also be problematic just because their ad inventory is not illustrated in enough detail to allow publishers to make the right choice. So succeeding with Intellilinks seems more like a trial-and-error process rather than a thoughtful investment of time and effort for most.
Regardless of its minor drawbacks and the rather significant problem of its limited ad inventory some publishers have managed to get it just right and make good money with Intellilinks, with comments claiming it performs better than other, bigger text link ad networks for some. So if you are confident your sites’ niche will attract advertisers or just feeling adventurous you might as well give Intellilinks a try! Read about other monetizing programs at experienced-people.co.uk/1200-make-money-from-websites/ and you can leave your own comments and feedback about Intellilinks at our Intellilinks forum thread.
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