Review of Infolinks
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Disclaimer: This review was compiled in June 2012, but this is the
internet and things change quickly (so this information is provided without
Infolinks Quick Facts:
Established in 2007, Infolinks has grown to be one of the most popular in-text link advertising networks with more than 50,000 premium sites working exclusively with them.Infolinks is one of over a hundred such programs we review on experienced-people.co.uk.
Infolinks focuses solely on in-text advertising so, naturally, customization options are limited. Nonetheless, they do offer some really helpful control tools (such as their handy on/off tags) that are frequently missing from many other in-text link services.
A typical page running Infolinks features several double-underlined words throughout its content. Every time a visitor hovers over one of these double-underlined words, an advertisement related to what they are reading appears. Such ads generate decent CTRs and a demo of how exactly they look like can be found in Infolinks’ own homepage.
Here is how a typical Infolinks ad looks like when expanded.
The network accepts all publishers regardless of size, as long as they don’t feature any kind of questionable content and offers an enticing 70% revenue share. However, several publishers report relatively low cost-per-click. This is understandable and not necessarily a negative point as publishers can have up to twelve Infolinks ads in a page instead of the typical 3-ads-per-page model Google AdSense and other banner-serving networks follow.
The interface is clean and ad integration is easy and straightforward, especially for sites running on WordPress, Blogger, Joomla or Drupal platforms. The program’s “support lobby” covers numerous help topics, making the first few days painless and their support team answers all queries personally within 24 hours. Also, the Infolinks blog features some really useful articles to help publishers make the most of their in-text ads, which is always a good thing!
Online reviews, comments and discussions about Infolinks are overwhelmingly positive. The program receives particular praise for its easy installation, high CTRs and the ability to run its ads alongside other popular ad networks such as Google AdSense and Chitika.
Apart from the relatively low CPC we mentioned earlier the only other disadvantage we can think of is the low pay for international (i.e. non US) traffic. Although not overly significant, this might just as well be the only reason not to consider using Infolinks unless a significant portion of your traffic comes from the US.
All things considered, Infolinks is a popular ad network because it does one thing and it does it exceptionally well. So, if you are looking to implement some solid in-text advertising for your websites, Infolinks is arguably one of your best bets! Read about other monetizing programs at experienced-people.co.uk/1200-make-money-from-websites/ and you can leave your own comments and feedback about Infolinks at our Infolinks forum thread.
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