Review of Inadda
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Disclaimer: This review was compiled in June 2012, but this is the
internet and things change quickly (so this information is provided without
Inadda Quick Facts:
Inadda supports text and image ads in standard IAB sizes; nothing extraordinary there. The network only runs CPM campaigns and is not at all picky about who joins them (despite their stern-sounding publisher terms). Inadda sports a sizable CPM inventory which includes non-English offers. Understandably the network offers many CPM campaigns specifically made for Indian audiences.
Inadda pays only by check with a minimum payout of $50. The network is not clear about their payout percentage share with publishers. Throughout their official website 80% share and 70% share is mentioned, leaving publishers confused about what is really the case. The same confusion exists with the network's payment schedule, as in some pages a NET 30 schedule is mentioned, in others NET 45 and even a "Payment schedule of Net 30-40 days" (sic) is mentioned in their publisher page. What should publishers make of such inconsistencies?
These contradictions are present throughout the network's official website and along with other confusing elements (i.e. unusual sentences) really do make a bad impression to any publisher that might consider joining Inadda. Their official FAQ directly contradicts their homepage and publisher page so it comes at a surprise that the network features a rather useful feedback tool and their support is helpful and polite.
Overall, Inadda is an unremarkable CPM network. They might provide some interesting solutions for Indian-targeted websites but most publishers can probably find better deals elsewhere. Their confusing website and the self-contradictions found there do not help paint Inadda as an ad network to be taken seriously either. Read about other monetizing programs at experienced-people.co.uk/1200-make-money-from-websites/ and you can leave your own comments and feedback about this program at our Inadda forum thread.
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