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Review of eType

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Disclaimer: This review was compiled in June 2012, but this is the internet and things change quickly (so this information is provided without warranty).

Should you get stuck on any of the terminology used, our Glossary might help.

Forum discussion for eType


eType Quick Facts:

  1. Program name: eType
  2. URL: http://www.etype-europe.com/ and http://www.etypeusa.com/
  3. Country: UK
  4. Ad types: Banners, text links, expandable creatives, overlay/floating ads, pop-unders, expandable video banners, linear video ads, non-linear video overlay ads
  5. Ad formats/sizes: All IAB-compliant sizes supported, custom sizes also supported on request, flash, rich media and video formats supported, ad formats page with further details can be found here
  6. Commission types / Payment Model: CPC, CPM
  7. Rate per click/lead/etc: N/A
  8. Payment methods: PayPal, check
  9. Minimum payout: N/A
  10. Payout percentage share with publishers: N/A
  11. Payment frequency: Not specified
  12. Auto-accepts ads / option for manual ad approval: Limited control
  13. Setup method: Manual code insertion
  14. Skills and effort required to setup and manage: Above average skills required to manage
  15. Time until relevant ads appear on website after signup/installation: N/A
  16. Conflict with other programs and/or exclusivity: N/A
  17. Requirements / Restrictions: Unspecified high quality standards
  18. Coverage and Geographic focus: Global coverage, EU and US focus
  19. Support/troubleshooting: Support reachable through the dashboard and the contact telephone number below
  20. Contact info: +44 (0)20 7436 6726, main contact info page and online contact form here, USA contact info here

eType Review

eType Logo

eType is a UK-based ad network that specializes in premium website representation and is one of over a hundred such programs we review on experienced-people.co.uk.

eType works with contextual advertisements and their inventory includes many high-paying CPC and CPM offers. The downside of their focus on premium ads and websites is that their ad inventory is somewhat limited and noticeably restricted to only certain consumer-based niches.

The network operates a separate website and uses a complementary ad inventory for US customers along with a focused sales team for US markets.

eType supports an impressive array of different ad types including typical banners and text links, expandable banners and video boxes, overlay ads, pop-unders and several different video ad types. Virtually all IAB-approved sizes and formats are approved and the network offers extra customization power and tailor-made creatives on request; great options and variety here!

Their ad formats page is great and really comprehensive but unfortunately little else is useful in their official website(s) which fails to explain even the most essential details publishers seek in order to decide whether to join an ad network or not. Payment details are not divulged and publishers need to directly contact eType in order to receive individual proposals based on the quality of their website portfolio and their general requirements.

Even though eType only accepts high-quality (premium) publishers their quality standards are not specifically mentioned anywhere throughout the network's documentation and publishers have to contact eType directly (again) to find out if their websites are "premium" enough or not.

Support is decent but seems more focused on the advertising rather than the publishing aspect of the network's operations and the same holds true for all the information provided through their websites.

All in all, the big plus of eType is undeniably their wide variety of ad creatives and the extensive customization options they provide. Everything else seems average and publishers will need to jump through several hoops in order to find out what kind of CPC and CPM rates they should expect if they join the network and whether they meet eType's rigorous (but otherwise unspecified) quality standards. Read about other monetizing programs at experienced-people.co.uk/1200-make-money-from-websites/ and you can leave your own comments and feedback about this program at our eType forum thread.

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