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Review of Epic Direct (Azoogle)

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Disclaimer: This review was compiled in June 2012, but this is the internet and things change quickly (so this information is provided without warranty).

Should you get stuck on any of the terminology used, our Glossary might help.

Forum discussion for Epic Direct

Epic Direct REVIEW

Epic Direct Quick Facts:

  1. Program name: Epic Direct
  2. URL: http://www.epicdirectnetwork.com/
  3. Country: US
  4. Ad types: Banners, text links, full-page ads, flash creatives, micro-sites, email advertisements
  5. Ad formats/sizes: Several sizes supported, video and flash formats supported, additional customization options offered on request
  6. Commission types / Payment Model: CPA, CPL, CPC, CPM
  7. Rate per click/lead/etc: Depends on ad offer and campaign
  8. Payment methods: PayPal, check
  9. Minimum payout: $50
  10. Payout percentage share with publishers: N/A
  11. Payment frequency: NET 15
  12. Auto-accepts ads / option for manual ad approval: Full control to approve or reject ads
  13. Setup method: Manual code insertion
  14. Skills and effort required to setup and manage: Moderate skills and effort required to install and manage, extra time investment required to hand-pick ads
  15. Time until relevant ads appear on website after signup/installation: N/A
  16. Conflict with other programs and/or exclusivity: None specified
  17. Requirements / Restrictions: Unspecified quality standards
  18. Coverage and Geographic focus: Global coverage
  19. Support/troubleshooting: Dedicated account managers available
  20. Contact info: 1-866-891-0300, emails and additional contact info can be found here

Epic Direct Review

Epic Direct

Founded in 2000 (under a different name), Epic Direct is a performance-based ad network with over 45,000 publishers worldwide and is one of over a hundred such programs we review on experienced-people.co.uk.

Epic Direct has quite a sizable ad inventory which includes offers from many high-profile advertisers such as Netflix, Disney movie club, Gamefly, Nokia, HSBC and more. The network offers all kinds of campaigns that run on different commission models, from standard CPC and CPM to high-paying CPA and CPL campaigns.

They support lots of different ad types and sizes and fully implement video and flash formats of all kinds. Alongside typical banners and text links, Epic Direct serves full-page ads (also known as interstitial ads), micro-sites (much like multi-page interstitials), flash-only creatives and email-friendly advertisements.

Epic Direct calls itself a "self serve" network and there is less handholding than usual. This is potentially a good thing for experienced publishers as customization options are quite extensive and publishers are given a great degree of freedom.

The network seems more focused on the advertising than the publishing aspect of online advertising. Nonetheless, reporting and control are very good and Epic Direct also offers publishers some interesting tools including a fully working dashboard that can be accessed through proprietary applications and gadgets for every kind of smartphone.

Their official website, blog and generally any other info resource is full of hype but surprisingly good at informing publishers (as long as they aren't wowed by big words and hype!)

Epic Direct holds contests and events to promote community spirit among the network's members but publishers should realize that the money spent for these Playboy mansion events they didn't attend could have been allocated elsewhere by Epic Direct!

Apart from the hype that might trick newbie publishers into overestimating Epic Direct and their questionable spending policy on contests and events there is nothing really bad about the network. Their inventory is good, their campaigns (particularly their CPA campaigns) pay well and they offer some more interesting perks too. Even if you are not interested in their contest prizes Epic Direct can be a good all-round choice to monetize your website. Read about other monetizing programs at experienced-people.co.uk/1200-make-money-from-websites/ and you can leave your own comments and feedback about this program at our Epic Direct forum thread.

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