Review of Epic Direct (Azoogle)
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Disclaimer: This review was compiled in June 2012, but this is the
internet and things change quickly (so this information is provided without
Epic Direct REVIEW
Epic Direct Quick Facts:
Epic Direct Review
Founded in 2000 (under a different name), Epic Direct is a performance-based ad network with over 45,000 publishers worldwide and is one of over a hundred such programs we review on experienced-people.co.uk.
Epic Direct has quite a sizable ad inventory which includes offers from many high-profile advertisers such as Netflix, Disney movie club, Gamefly, Nokia, HSBC and more. The network offers all kinds of campaigns that run on different commission models, from standard CPC and CPM to high-paying CPA and CPL campaigns.
They support lots of different ad types and sizes and fully implement video and flash formats of all kinds. Alongside typical banners and text links, Epic Direct serves full-page ads (also known as interstitial ads), micro-sites (much like multi-page interstitials), flash-only creatives and email-friendly advertisements.
Epic Direct calls itself a "self serve" network and there is less handholding than usual. This is potentially a good thing for experienced publishers as customization options are quite extensive and publishers are given a great degree of freedom.
The network seems more focused on the advertising than the publishing aspect of online advertising. Nonetheless, reporting and control are very good and Epic Direct also offers publishers some interesting tools including a fully working dashboard that can be accessed through proprietary applications and gadgets for every kind of smartphone.
Epic Direct holds contests and events to promote community spirit among the network's members but publishers should realize that the money spent for these Playboy mansion events they didn't attend could have been allocated elsewhere by Epic Direct!
Apart from the hype that might trick newbie publishers into overestimating Epic Direct and their questionable spending policy on contests and events there is nothing really bad about the network. Their inventory is good, their campaigns (particularly their CPA campaigns) pay well and they offer some more interesting perks too. Even if you are not interested in their contest prizes Epic Direct can be a good all-round choice to monetize your website. Read about other monetizing programs at experienced-people.co.uk/1200-make-money-from-websites/ and you can leave your own comments and feedback about this program at our Epic Direct forum thread.
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