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Review of eGameAds

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Disclaimer: This review was compiled in June 2012, but this is the internet and things change quickly (so this information is provided without warranty).

Should you get stuck on any of the terminology used, our Glossary might help.

Forum discussion for eGameAds

eGameAds REVIEW

eGameAds Quick Facts:

Program name: eGameAds
URL: http://www.egameads.com/
Country: US
Ad types: Banners, video ads, text ads, site skins, expandable ads, additional types supported
Ad formats/sizes: 728x90, 468x60, 300x250, 160x600, 120x600, 125x125, custom sizes and formats supported
Commission types / Payment Model: CPC, CPM, CPA
Rate per click/lead/etc: N/A
Payment methods: PayPal
Minimum payout: $20
Payout percentage share with publishers: N/A
Payment frequency: NET 30
Auto-accepts ads / option for manual ad approval: Ads can be removed on request
Setup method: Manual code insertion
Skills and effort required to setup and manage: Above average skills required
Time until relevant ads appear on website after signup/installation: Usually within 1-2 hours
Conflict with other programs and/or exclusivity: None
Requirements / Restrictions: No questionable content of any kind, no illegal video games content, websites must be relevant to the video games niche
Coverage and Geographic focus: Global coverage
Support/troubleshooting: Account managers available to assist, support replies within 24 hours, support reachable through the network's contact page, FAQs here
Contact info: Contact info page and online contact form can be found here

eGameAds Review

eGameAds is a medium-sized ad network that is dedicated to video games advertising and is one of over a hundred such programs we review on experienced-people.co.uk.

The network serves ads that exclusively target the video games niche and all its sub-niches including MMO (massively multiplayer online), RPG (role-playing games), FPS (first-person shooters), virtual world, social/casual gaming and more.

Their ad inventory is extensive and includes both syndicated and exclusive offers. eGameAds strives for 100% fill rate which, under certain circumstances, they are able to achieve due to the nature of the video games niche. The network offers CPC, CPM and CPA campaigns, with CPA campaigns tracking whole game sales or monthly subscriptions and consequently paying very well.

eGameAds supports many ad formats with a focus on flashy and eye-catching effects. Along with regular banners and text ads the network also supports video ads, website skins (clickable backgrounds with sponsored content), a wide variety of expandable advertisements and more ad types. Banners usually come in six IAB-compliant sizes (see quick fact #5) but a wide variety of custom sizes is also supported.

Even though eGameAds is not a particularly large network, they do have great customer service and decent reporting tools with real time stats and metrics. Control tools are OK but not spectacular, with the main highlight being the interesting geo-targeting options eGameAds provides. The network's official website is somewhat poor, except for their FAQs. The ad code is not readily available, making installation a bit more complicated than usual (it is usually provided via email by eGameAds) but the helpful tech support staff more than offsets that problem.

In closing, eGameAds seems like a decent ad network for publishers seeking to monetize websites in the video games niche. Certain CPA campaigns for popular games convert very well and pay generous commissions. Read about other monetizing programs at experienced-people.co.uk/1200-make-money-from-websites/ and you can leave your own comments and feedback about this program at our eGameAds forum thread.

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