A Different Kind of Newsletter

Sign Up


101 Ways to Make Money Online

Investing in Internet Businesses

How To Make Money From Domains

Top Ideas For Home Based Businesses

Jargon Buster: Our Glossary


Review of DoubleClick

<< Return to Start of 101 Ways To Monetize Your Website / 101 Alternatives to Adsense.

To discuss this program or provide feedback on this review, please visit the relevant forum thread linked to below (registration required to post).

If you find this review and this site useful, do yourself a favour and sign up for our newsletter

Disclaimer: This review was compiled in June 2012, but this is the internet and things change quickly (so this information is provided without warranty).

Should you get stuck on any of the terminology used, our Glossary might help.

Forum discussion for DoubleClick

DoubleClick REVIEW

DoubleClick Quick Facts:

  1. Program name: DoubleClick
  2. URL: http://www.google.com/doubleclick/
  3. Country: US
  4. Ad types: Banners, text links, mobile ads, custom formats
  5. Ad formats/sizes: Most IAB-compliant formats supported, rich media and video supported, extensive customization supported
  6. Commission types / Payment Model: CPC, CPM
  7. Rate per click/lead/etc: N/A
  8. Payment methods: Check, wire transfer
  9. Minimum payout: N/A
  10. Payout percentage share with publishers: N/A
  11. Payment frequency: N/A
  12. Auto-accepts ads / option for manual ad approval: Options to block ads
  13. Setup method: Manual code insertion
  14. Skills and effort required to setup and manage: Moderate skills and effort
  15. Time until relevant ads appear on website after signup/installation: N/A
  16. Conflict with other programs and/or exclusivity: Certain conflicts with contextual ad networks
  17. Requirements / Restrictions: No questionable content of any kind, very high minimum traffic requirements (10MM impressions per month!)
  18. Coverage and Geographic focus: Global coverage
  19. Support/troubleshooting: Customer support portal can be found here
  20. Contact info: 1-866-459-7606, contact info page here, publisher online contact form here

DoubleClick Review

DoubleClick Logo

DoubleClick is a subsidiary of Google that handles Googles's ad serving and also offers their technology products and services directly to advertising companies, media agencies and big publishers. DoubleClick is one of over a hundred such programs we review on experienced-people.co.uk.

DoubleClick offers numerous professional tools and programs. For the purposes for this review we will focus more on tools and services that are relevant to publishers. Only large publishers (i.e. international companies with at least 10 million of monthly impressions) work directly with DoubleClick and the benefits are numerous.

DoubleClick's ad servers are, as one might expect, the same as AdSense's and while every single AdSense publisher directly connects to DoubleClick's servers in order to display ads, publishers using DoubleClick's services go far beyond AdSense's capabilities.

The network's flagship product is known as DART. DART for publishers (DFP) automates the management of ad inventory for publishers and utilizes leading technology to minimize unsold inventory through the network's ad exchange.

The DoubleClick ad exchange is arguably the largest in the world and their yield management platform, one of the most powerful in the industry, empowers publishers to actively manage multiple networks and effectively maximize revenue from non-guaranteed and unsold ad space.

DART for publishers incorporates additional services such as DART adapt which uses AdWords algorithms to optimize the publisher's ads, boomerang for publishers, a tool for rapidly selling ads, DART sales manager, DoubleClick network builder and more!

Tech support is top-notch. DoubleClick utilizes multiple teams of specialists in their support staff. The network features separate help centers, ticket systems and contact forms for each tool and product along with dedicated tech specialists.

Undoubtedly, DoubleClick is not your typical ad network. In fact, under the traditional definition it might not even classify an ad network at all! Regardless, if you are one of the few online publishers that command at least 10 million monthly impressions then you should definitely consider contacting DoubleClick directly to up your game and stop bothering yourself with the "regular" ad networks. Read about other monetizing programs at experienced-people.co.uk/1200-make-money-from-websites/ and you can leave your own comments and feedback about this program at our DoubleClick forum thread.

 A Different Kind of Newsletter

Found our site useful? Do yourself a favour, sign up for our newsletter.