Review of DoubleClick
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Disclaimer: This review was compiled in June 2012, but this is the
internet and things change quickly (so this information is provided without
DoubleClick Quick Facts:
DoubleClick is a subsidiary of Google that handles Googles's ad serving and also offers their technology products and services directly to advertising companies, media agencies and big publishers. DoubleClick is one of over a hundred such programs we review on experienced-people.co.uk.
DoubleClick offers numerous professional tools and programs. For the purposes for this review we will focus more on tools and services that are relevant to publishers. Only large publishers (i.e. international companies with at least 10 million of monthly impressions) work directly with DoubleClick and the benefits are numerous.
DoubleClick's ad servers are, as one might expect, the same as AdSense's and while every single AdSense publisher directly connects to DoubleClick's servers in order to display ads, publishers using DoubleClick's services go far beyond AdSense's capabilities.
The network's flagship product is known as DART. DART for publishers (DFP) automates the management of ad inventory for publishers and utilizes leading technology to minimize unsold inventory through the network's ad exchange.
The DoubleClick ad exchange is arguably the largest in the world and their yield management platform, one of the most powerful in the industry, empowers publishers to actively manage multiple networks and effectively maximize revenue from non-guaranteed and unsold ad space.
DART for publishers incorporates additional services such as DART adapt which uses AdWords algorithms to optimize the publisher's ads, boomerang for publishers, a tool for rapidly selling ads, DART sales manager, DoubleClick network builder and more!
Tech support is top-notch. DoubleClick utilizes multiple teams of specialists in their support staff. The network features separate help centers, ticket systems and contact forms for each tool and product along with dedicated tech specialists.
Undoubtedly, DoubleClick is not your typical ad network. In fact, under the traditional definition it might not even classify an ad network at all! Regardless, if you are one of the few online publishers that command at least 10 million monthly impressions then you should definitely consider contacting DoubleClick directly to up your game and stop bothering yourself with the "regular" ad networks. Read about other monetizing programs at experienced-people.co.uk/1200-make-money-from-websites/ and you can leave your own comments and feedback about this program at our DoubleClick forum thread.
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