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Review of Creafi Communications

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Disclaimer: This review was compiled in June 2012, but this is the internet and things change quickly (so this information is provided without warranty).

Should you get stuck on any of the terminology used, our Glossary might help.

Forum discussion for Creafi Communications

Creafi Communications REVIEW

Creafi Communications Quick Facts:

  1. Program name: Creafi Communications
  2. URL: http://www.creafi.com/en/home/
  3. Country: Denmark
  4. Ad types: Banners, pop-unders
  5. Ad formats/sizes: 468x60 banner, 728x90 leaderboard, 120x600 skyscraper, 160x600 wide skyscraper, 300x250 medium rectangle, flash and rich media formats supported
  6. Commission types / Payment Model: CPC, CPM, CPL, CPA
  7. Rate per click/lead/etc: N/A
  8. Payment methods: PayPal, check, wire transfer
  9. Minimum payout: ?100
  10. Payout percentage share with publishers: N/A
  11. Payment frequency: NET 30
  12. Auto-accepts ads / option for manual ad approval: Options to limit advertisers by category and by creative format
  13. Setup method: Manual code insertion
  14. Skills and effort required to setup and manage: Average skills required to setup and manage
  15. Time until relevant ads appear on website after signup/installation: N/A
  16. Conflict with other programs and/or exclusivity: N/A
  17. Requirements / Restrictions: No questionable content of any kind
  18. Coverage and Geographic focus: Global coverage focus on EU, US and Middle East markets
  19. Support/troubleshooting: Support reachable through the program's contact form and through the client area control panel
  20. Contact info: Contact info page and online contact form can be found here

Creafi Communications Review

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Founded in 2006, Creafi Communications, or simply Creafi, is a medium-sized affiliate and contextual ads network and is one of over a hundred such programs we review on experienced-people.co.uk.

Creafi serves regular banners and pop-unders in various shapes and sizes and also supports video, flash and rich media creatives. A lot of the ad inventory comes from Europe and the Middle East and the network has formed partnerships with other ad networks of similar size to help increase their inventory and improve fill rates.

The network's approach to online advertising departs from the strategies usually encountered in US and UK based networks and this might be good news for publishers that fall within Creafi's areas of focus. Certain EU markets are well-represented in Creafi's inventory and Euro payouts can be another good incentive for many European publishers.

Many of the network's ads are affiliate offers that work with CPA or CPL commissions in addition to the usual CPC and CPM that contextual ads work with. Their CPA offers pay generously but understandably have limited fill rate for certain websites (depending on location and niche). CPC and CPM rates are just average.

Creafi pays in Euros, with a minimum payout of ?100. They pay through PayPal, check or wire on a NET 30 payment schedule.

Their reporting tools offer many targeting parameters and are mostly OK, though not spectacular. Little else is known about any other feature of their dashboard. Creafi offers an official publisher presentation (.pps, 563 KB) in which many elements of their operations are described in some detail (hype included!)

All in all, Creafi Communications seems like a decent medium-sized ad network with a focused yet diverse inventory and reach. It seems that Creafi's ads could work well alongside ads from a "big" ad network for certain websites that can take advantage of Creafi's interesting ad inventory. Read about other monetizing programs at experienced-people.co.uk/1200-make-money-from-websites/ and you can leave your own comments and feedback about this program at our Creafi Communications forum thread.

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