Review of Creafi Communications
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Disclaimer: This review was compiled in June 2012, but this is the
internet and things change quickly (so this information is provided without
Creafi Communications REVIEW
Creafi Communications Quick Facts:
Creafi Communications Review
Creafi serves regular banners and pop-unders in various shapes and sizes and also supports video, flash and rich media creatives. A lot of the ad inventory comes from Europe and the Middle East and the network has formed partnerships with other ad networks of similar size to help increase their inventory and improve fill rates.
The network's approach to online advertising departs from the strategies usually encountered in US and UK based networks and this might be good news for publishers that fall within Creafi's areas of focus. Certain EU markets are well-represented in Creafi's inventory and Euro payouts can be another good incentive for many European publishers.
Many of the network's ads are affiliate offers that work with CPA or CPL commissions in addition to the usual CPC and CPM that contextual ads work with. Their CPA offers pay generously but understandably have limited fill rate for certain websites (depending on location and niche). CPC and CPM rates are just average.
Creafi pays in Euros, with a minimum payout of ?100. They pay through PayPal, check or wire on a NET 30 payment schedule.
Their reporting tools offer many targeting parameters and are mostly OK, though not spectacular. Little else is known about any other feature of their dashboard. Creafi offers an official publisher presentation (.pps, 563 KB) in which many elements of their operations are described in some detail (hype included!)
All in all, Creafi Communications seems like a decent medium-sized ad network with a focused yet diverse inventory and reach. It seems that Creafi's ads could work well alongside ads from a "big" ad network for certain websites that can take advantage of Creafi's interesting ad inventory. Read about other monetizing programs at experienced-people.co.uk/1200-make-money-from-websites/ and you can leave your own comments and feedback about this program at our Creafi Communications forum thread.
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