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Review of Black Label Ads

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Disclaimer: This review was compiled in June 2012, but this is the internet and things change quickly (so this information is provided without warranty).

Should you get stuck on any of the terminology used, our Glossary might help.

Forum discussion for Black Label Ads

Black Label Ads REVIEW

Black Label Ads Quick Facts:

  1. Program name: Black Label Ads
  2. URL: http://www.blacklabelads.com/
  3. Country: US
  4. Ad types: Banner ads, text ads full page ads, inline ads, custom formats
  5. Ad formats/sizes: Leaderboard (728x90), Banner (468x60), Skyscraper (120x600), Wide skyscraper (160x600), Medium rectangle (300x250), custom-sized ad units
  6. Commission types / Payment Model: CPC, CPM
  7. Rate per click/lead/etc: Unspecified
  8. Payment methods: Check
  9. Minimum payout: $100 by default, but adjustable down to $5
  10. Payout percentage share with publishers: Unspecified percentage
  11. Payment frequency: NET 60
  12. Auto-accepts ads / option for manual ad approval: Ability to approve or reject every ad as well as auto-accept every ad offered
  13. Setup method: Manual code insertion
  14. Skills and effort required to setup and manage: Average skills required to manage, moderate time and effort required to optimize ads
  15. Time until relevant ads appear on website after signup/installation: N/A
  16. Conflict with other programs and/or exclusivity: No conflicts or exclusivity
  17. Requirements / Restrictions: Publisher acceptable use policy can be found here
  18. Coverage and Geographic focus: Global coverage
  19. Support/troubleshooting: FAQs and help center here
  20. Contact info: 1-877-232-5200, online contact form can be found here

Black Label Ads Review

Black Label Ads

Serving more than 300 million impressions a day across over 10,000 websites, Black Label Ads is a large ad network that focuses on "edgy" and adult advertising. We review over a hundred other ad programs on experienced-people.co.uk.

Black Label Ads support banner ads, text ads, full page (interstitial) ads, inline ads and ads in customized sizes and shapes supporting rich media and video formats too. The ads are implemented in such a way that can work alongside other ad programs that serve advertisements in the adult industry.

The adult niche means that most of the network's ads are not targeted (but then again they don't really need to be!) and their ad inventory is virtually endless. Black Label Ads works with both CPC and CPM commissions. Text-only ads typically pay on a per-click basis while most banners pay based on CPM models. There has been some discussion and complaints about the network's CPM ads not paying much but this is rather normal considering the adult nature of the traffic and the ads themselves (other adult ads don't usually pay more). Similar complaints can be found in otherwise very positive reviews like this one.

Black Label Ads pay only by check, on a NET 60 schedule and the minimum payout can be as low as $5. They have a reputation of always paying on time which is reassuring to publishers.

Their website is spotless and full of useful information and a great FAQ and help center. Support is equally good, reachable through multiple media, swift to reply and really helpful. Their great customer service and well-written help documents honestly puts to shame many "big" ad networks' support systems!

Black Label Ads have a clearly stated publisher acceptable use policy that complements their terms of use to create a sharply defined barrier against illegal and harmful adult sites. This is something that most other adult networks fail to achieve and instead accept almost every site that comes their way and hide behind legalities.

In closing, Black Label Ads combines the best any adult ad network can offer with stellar tech and customer support and an acceptable use policy that respects advertisers, publishers and users alike. If you own adult websites then Black Label Ads is surely one of your best bets to monetize it effectively. Read about other monetizing programs at experienced-people.co.uk/1200-make-money-from-websites/ and you can leave your own comments and feedback about this program at our Black Label Ads forum thread.

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