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Review of Batanga

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Disclaimer: This review was compiled in June 2012, but this is the internet and things change quickly (so this information is provided without warranty).

Should you get stuck on any of the terminology used, our Glossary might help.

Forum discussion for Batanga

Batanga REVIEW

Batanga Quick Facts:

  1. Program name: Batanga
  2. URL: http://www.batanganetwork.com/
  3. Country: US
  4. Ad types: Banners, video ads, crawler ads, page push down ads, wallpaper ads, video interstitials, pop-unders, floating banners
  5. Ad formats/sizes: Formats and specs can be found in the network specifications document here (.pdf, 19 KB)
  6. Commission types / Payment Model: CPC, CPM
  7. Rate per click/lead/etc: Variable
  8. Payment methods: PayPal, ACH (US only)
  9. Minimum payout: $50
  10. Payout percentage share with publishers: N/A
  11. Payment frequency: NET 45
  12. Auto-accepts ads / option for manual ad approval: N/A
  13. Setup method: Manual code insertion
  14. Skills and effort required to setup and manage: Average skills required
  15. Time until relevant ads appear on website after signup/installation: Usually within 24 hours
  16. Conflict with other programs and/or exclusivity: None mentioned
  17. Requirements / Restrictions: No questionable content of any kind, Latino/Hispanic traffic required at least partially
  18. Coverage and Geographic focus: Global coverage, Latin American and US Hispanic focus
  19. Support/troubleshooting: Account managers available to assist
  20. Contact info: +1 646-775-4182, additional contact info can be found here

Batanga Review

Batanga Logo

Batanga is a sizable ad network that focuses on serving the U.S. Hispanic and Latin American markets and is one of over a hundred such programs we review on experienced-people.co.uk. In 2011, Batanga acquired Adfunky and I-Network, two Hispanic-focused online media networks, making Batanga the largest Latino/Hispanic focused ad network.

The majority of Batanga's inventory is comprised of advertisements that target Latin American and US Hispanic audiences. Most of their ads have decent quality and pay average rates. The network's campaigns are traditional per-click (CPC) and per-thousand-impressions (CPM) campaigns with non-English ads also supported.

Apart from regular banners, floating banners, video ads, wallpaper ads and pop-unders, Batanga supports various interesting ad types. Their crawler ads are floating banners that "crawl" from the bottom of the screen and stay there until they are clicked away. Their page push down ads are flash units comprised of two stages that appear from the top of the screen and push the main content downwards. Finally, their video interstitials are interstitial ads (they look more like full-page overlays though) that display video ads alongside static ads.

Batanga offers publishers basic control tools and decent reporting tools. The network's support is good and their staff is multilingual; a big plus if you are targeting mixed audiences.

In closing, their focus on Latino/Hispanic audiences means that Batanga can be seriously considered as a good choice to monetize websites that target Latin American and US Hispanic traffic with CPC and CPM advertisements. Read about other monetizing programs at experienced-people.co.uk/1200-make-money-from-websites/ and you can leave your own comments and feedback about this program at our Batanga forum thread.

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