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Review of Advertising.com

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Disclaimer: This review was compiled in June 2012, but this is the internet and things change quickly (so this information is provided without warranty).

Should you get stuck on any of the terminology used, our Glossary might help.

Forum discussion for Advertising.com

Advertising.com REVIEW

Advertising.com Quick Facts:

  1. Program name: Advertising.com
  2. URL: http://www.advertising.com/
  3. Country: US
  4. Ad types: Mail sign-in ads, video wall ads, expandable banners, pushdown rich media ads, website wallpapers
  5. Ad formats/sizes: video wall and expandable ads in 600x300, full list of all available specs here, detailed ad unit dimensions here, general ad formats page here, ad creative guidelines here, rich media showcase here
  6. Commission types / Payment Model: CPC, CPA, CPM
  7. Rate per click/lead/etc: Variable
  8. Payment methods: PayPal, wire transfer, check
  9. Minimum payout: $25
  10. Payout percentage share with publishers: N/A
  11. Payment frequency: NET 30
  12. Auto-accepts ads / option for manual ad approval: Full control to block ads by advertiser, industry and media type
  13. Setup method: Installation through the PubAccess tool, PubAccess page here
  14. Skills and effort required to setup and manage: Minimal skills required to setup and manage but getting the best out of the program requires a further time investment
  15. Time until relevant ads appear on website after signup/installation: Usually within 24 hours
  16. Conflict with other programs and/or exclusivity: N/A
  17. Requirements / Restrictions: Advertising.com's PubAccess program requires a minimum of 500,000 impressions per month
  18. Coverage and Geographic focus: Global coverage
  19. Support/troubleshooting: Specialists available to help, support easily reachable through the program's contact center
  20. Contact info: Contact center here, PubAccess contact page here

Advertising.com Review


Advertising.com is the ad-serving arm of AOL advertising which is the online advertising section of AOL Inc, a well-known internet and telecom media company. Advertising.com has been around since 1998 in one form or another and is one of over a hundred such programs we review on experienced-people.co.uk.

Advertising.com sports a humongous ad inventory and serves ads in big numbers, namely 140 billion ad impressions per month. Even though they have this huge ad inventory, in case part of a publisher's inventory goes unused, Advertising.com supports easy and prompt in-house redirection to other (third-party) ad sources of the publisher's choice. All ads are served though ADTECH, AOL Advertising's ad serving platform.

The network works mainly with CPC commissions but also supports CPA and CPM campaigns, depending on ad type. As far as ad types go, Advertising.com supports lots and lots of different ad units and types including clickable website wallpapers, pushdown ads, expandable banners, half-page video wall ads and more. They have clearly defined ad creative guidelines, but pretty much every ad format that falls within these guidelines is supported.

Ads are published and managed via PubAccess, an easy-to-use, web-based tool that simplifies much of the implementation and control. In addition to the great PubAccess tool, Advertising.com offers publishers great reporting tools including the power to create custom reports on any statistics a publisher might be looking for. The custom reporting tools are described in detail in the video in this page.

Support is equally good and prompt to respond while the network's official website(s) are jam-packed with comprehensive pages, accurate video presentations, interactive demos, support pages and generally everything you might ever want from an ad network's webpage. and more! To be honest (and we are amazed in ourselves saying that!) there seem to be too many sub-domains, too many different resource centers and too many separate service names and websites (for example, PubAccess and ADTECH have their very own domains) to an extend that inexperienced publishers may be confused while navigating through such an overabundance of info!

Unsurprisingly, online reviews about Advertising.com are almost exclusively positive, praising virtually every aspect of the program. (Our own review could only complain about the overabundance of helpful pages after all!)

Overall, Advertising.com is a big and really well-organized ad network with virtually no negative points to whine about! They handle all aspects of online advertising professionally and continue to innovate even though they have been around longer than most ad networks. Read about other monetizing programs at experienced-people.co.uk/1200-make-money-from-websites/ and you can leave your own comments and feedback about this program at our Advertising.com forum thread.

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