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Review of Adversal

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Disclaimer: This review was compiled in June 2012, but this is the internet and things change quickly (so this information is provided without warranty).

Should you get stuck on any of the terminology used, our Glossary might help.

Forum discussion for Adversal

Adversal REVIEW

Adversal Quick Facts:

  1. Program name: Adversal
  2. URL: https://www.adversal.com/
  3. Country: US
  4. Ad types: Banners, pop-unders, ministitial ads, list of ad types here
  5. Ad formats/sizes: Ad formats demo page here
  6. Commission types / Payment Model: CPC, CPM
  7. Rate per click/lead/etc: Rates are generated real-time as ads are served
  8. Payment methods: PayPal, check
  9. Minimum payout: $20
  10. Payout percentage share with publishers: N/A
  11. Payment frequency: NET 35
  12. Auto-accepts ads / option for manual ad approval: N/A
  13. Setup method: Manual code insertion
  14. Skills and effort required to setup and manage: Average skills to setup, minimal effort to manage
  15. Time until relevant ads appear on website after signup/installation: N/A
  16. Conflict with other programs and/or exclusivity: N/A
  17. Requirements / Restrictions: A minimum of 2,500 page views per month, consist of 50% North American traffic, no questionable content of any kind, full requirements here
  18. Coverage and Geographic focus: Global coverage, North American focus
  19. Support/troubleshooting: Support directly reachable through the account control panel, password retrieval service available here
  20. Contact info: Online contact form here

Adversal Review

Adversal Logo

Adversal is a medium-sized ad network and is one of over a hundred such programs we review on experienced-people.co.uk.

Adversal's available ad units include several regular, IAB-compliant banner sizes and pop-unders as well as their less typical "ministitial" advertisements. Ministitial ads are 800x600 overlay ad boxes that work like a hybrid between regular interstitial (or full-page) ads and pop-ups. You can find the network's ad unit sizes demo page here.

Additionally, all banner ads can be enriched with special, on-open service effects. This is a small but interesting twist on their otherwise rather typical banner ads.

All campaigns are either CPC or CPM with flexible rates that are generated real-time as ads are served. Adversal pays either via PayPal or check on a NET 35 schedule and a minimum payout of $20. The network has a focus on North American audiences; at least half of all traffic must be from North America and most of the inventory is optimized for US and Canadian markets.

Their official website is small but helpful. Their support is decent and although they can only be reached directly through the program's account control panel Adversal had the foresight to offer a password retrieval service for customers who lost their passwords so they can access the control panel easily.

Online reviews and comments about Adversal are mixed. Most publishers report decent performance overall but many publishers complain about low earnings and per-impression rates as well as sudden drops and unexpected fluctuations in revenue.

Apart from the on-open service effects for their banner ads and their dynamically-generated rates there is really nothing outstanding about Adversal. Apart from the potential problems with low earnings and sudden drops in revenue, Adversal seems like a decent, but otherwise unremarkable, ad network.  Read about other monetizing programs at experienced-people.co.uk/1200-make-money-from-websites/ and you can leave your own comments and feedback about this program at our Adversal forum thread.

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