Review of Adtegrity
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Disclaimer: This review was compiled in June 2012, but this is the
internet and things change quickly (so this information is provided without
Adtegrity Quick Facts:
Adtergrity takes a slightly different approach on online advertising than most ad networks though they tend to overstate their differences. They support several different ad creatives, including most IAB-compliant banner sizes, expandable ads, mobile ads and more, alongside third-party creatives and custom options. Their media kit document (.pdf, 534 KB) does a great job explaining the ad types and generally the network's ins and outs, albeit with a healthy dose of hype.
Adtegrity's inventory is below average is size but above average in quality, with a definite focus on US markets. They offer flat rates for unique US traffic which is a big plus for US-targeted websites and not something you can find easily in other ad networks. What the ad inventory may lack in size it does make up in variety of ads and campaign types. Adtegrity supports CPC, CPA, CPM and dynamic CPM (dCPM) campaigns. Dynamic CPM varies little from regular CPM for publishers but provides certain price optimization benefits for advertisers.
Adtegrity has good tech support, adequate documentation and a rich official website that's just a bit heavy on hype. The control tools provided by the network are OK but their reporting tools seem incomplete and more like a work in progress than a properly developed system. Their reporting tools are definitely the network's weakest point.
Apart from their incomplete reporting tools and their somewhat limited ad inventory, everything else Adtegrity provides is quite satisfactory. Their services are above average across the board, their ads pay well (especially for US traffic) and the wide variety of their campaigns provides flexibility and many interesting monetization options.
If your websites attract US traffic and you are up for some experimentation then Adtegrity might be a good choice for you as a publisher. Read about other monetizing programs at experienced-people.co.uk/1200-make-money-from-websites/ and you can leave your own comments and feedback about this program at our Adtegrity forum thread.
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