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Review of Adtegrity

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Disclaimer: This review was compiled in June 2012, but this is the internet and things change quickly (so this information is provided without warranty).

Should you get stuck on any of the terminology used, our Glossary might help.

Forum discussion for Adtegrity

Adtegrity REVIEW

Adtegrity Quick Facts:

  1. Program name: Adtegrity
  2. URL: http://www.adtegrity.com/
  3. Country:
  4. Ad types: Banners, pop-ups, expandable ads, video ads, mobile ads
  5. Ad formats/sizes: Several sizes and formats supported, for full list please see the network's media kit here (.pdf, 534 KB), third-party creatives supported, ad specs page here
  6. Commission types / Payment Model: CPC, CPA, CPM dCPM (Dynamic CPM)
  7. Rate per click/lead/etc: Flat rates for unique US traffic page here
  8. Payment methods: PayPal, check
  9. Minimum payout: $50
  10. Payout percentage share with publishers: N/A
  11. Payment frequency: NET 45
  12. Auto-accepts ads / option for manual ad approval: Limited options
  13. Setup method: Manual code insertion
  14. Skills and effort required to setup and manage: Average skills required
  15. Time until relevant ads appear on website after signup/installation: N/A
  16. Conflict with other programs and/or exclusivity: N/A
  17. Requirements / Restrictions: No questionable content of any kind, minimum of 500,000 page views per month, at least 50% US traffic, additional restrictions can be found here
  18. Coverage and Geographic focus: Global coverage, US focus
  19. Support/troubleshooting: Publisher support info here (right sidebar section)
  20. Contact info: +1 616.285.54290, online contact form here

Adtegrity Review

Adtegrity Logo

Adtegrity is a flexible ad network that serves 10 billion ads each month and is one of over a hundred such programs we review on experienced-people.co.uk.

Adtergrity takes a slightly different approach on online advertising than most ad networks though they tend to overstate their differences. They support several different ad creatives, including most IAB-compliant banner sizes, expandable ads, mobile ads and more, alongside third-party creatives and custom options. Their media kit document (.pdf, 534 KB) does a great job explaining the ad types and generally the network's ins and outs, albeit with a healthy dose of hype.

Adtegrity's inventory is below average is size but above average in quality, with a definite focus on US markets. They offer flat rates for unique US traffic which is a big plus for US-targeted websites and not something you can find easily in other ad networks. What the ad inventory may lack in size it does make up in variety of ads and campaign types. Adtegrity supports CPC, CPA, CPM and dynamic CPM (dCPM) campaigns. Dynamic CPM varies little from regular CPM for publishers but provides certain price optimization benefits for advertisers.

Adtegrity has good tech support, adequate documentation and a rich official website that's just a bit heavy on hype. The control tools provided by the network are OK but their reporting tools seem incomplete and more like a work in progress than a properly developed system. Their reporting tools are definitely the network's weakest point.

Apart from their incomplete reporting tools and their somewhat limited ad inventory, everything else Adtegrity provides is quite satisfactory. Their services are above average across the board, their ads pay well (especially for US traffic) and the wide variety of their campaigns provides flexibility and many interesting monetization options.

If your websites attract US traffic and you are up for some experimentation then Adtegrity might be a good choice for you as a publisher. Read about other monetizing programs at experienced-people.co.uk/1200-make-money-from-websites/ and you can leave your own comments and feedback about this program at our Adtegrity forum thread.

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