A Different Kind of Newsletter

Sign Up


101 Ways to Make Money Online

Investing in Internet Businesses

How To Make Money From Domains

Top Ideas For Home Based Businesses

Jargon Buster: Our Glossary


Review of AdTaily

<< Return to Start of 101 Ways To Monetize Your Website / 101 Alternatives to Adsense.

To discuss this program or provide feedback on this review, please visit the relevant forum thread linked to below (registration required to post).

If you find this review and this site useful, do yourself a favour and sign up for our newsletter

Disclaimer: This review was compiled in June 2012, but this is the internet and things change quickly (so this information is provided without warranty).

Should you get stuck on any of the terminology used, our Glossary might help.

Forum discussion for AdTaily


AdTaily Quick Facts:

  1. Program name: AdTaily
  2. URL: http://www.adtaily.com/
  3. Country: UK
  4. Ad types: Banners
  5. Ad formats/sizes: 125 pixel square banners
  6. Commission types / Payment Model: Cost per day of display
  7. Rate per click/lead/etc: Publishers set the rates
  8. Payment methods: PayPal, wire transfer
  9. Minimum payout: N/A
  10. Payout percentage share with publishers: N/A
  11. Payment frequency: As soon as ads are sold and approved, set by publishers
  12. Auto-accepts ads / option for manual ad approval: Full control to approve/decline ads
  13. Setup method: AdTaily widget, manual code insertion
  14. Skills and effort required to setup and manage: Minimal skills required to install, moderate effort required to manage and optimize campaigns
  15. Time until relevant ads appear on website after signup/installation: N/A
  16. Conflict with other programs and/or exclusivity: No exclusivity or conflicts with other ad networks
  17. Requirements / Restrictions: No questionable content of any kind
  18. Coverage and Geographic focus: Global coverage
  19. Support/troubleshooting: FAQs here, support reachable only through the dashboard or via their general email address
  20. Contact info: Contact info page here

AdTaily Review

AdTaily Logo

UK-based (and Poland-founded) AdTaily is an unusual self-service ad network and is one of over a hundred such programs we review on experienced-people.co.uk.

AdTaily is a self-service network in which publishers and advertisers get together and trade ads. In that sense, AdTaily functions more like an ads broker than a "regular" ad network.

Only one ad type is supported, small 125 pixel square banners and there is are no restrictions about placement or number of ads per page. All ads are priced with an unusual "cost per day of display" commission model. In this per-day rates model, publishers set the rates, typically for one-week ad display on their websites and have full control over how and when they receive payment.

Ads can be sold directly off publisher webpages via the AdTaily widget. Once ads are sold, publishers receive an email and must approve the ads. This happens every single time ads are sold, so there is a considerable time investment required to implement AdTaily ads as a publisher.

Support is average and the whole network is set up in such a way that most of the legwork is done by the publishers in case of problem with the widget. AdTaily's official website is decent and they do have comprehensive FAQs but the program is unusual and confusing enough for many questions to remain unanswered.

While there are some publishers (especially from Poland) who are long-time publishers of AdTaily, not everyone is happy with their services. Some publishers are not satisfied with the fill rates and the lack of interest from advertisers while others point out the obvious confusion that stems from the peculiarity of the system and the lack of definitive explanations.

AdTaily really is not your typical ad network. The concept behind their self-service ad system is interesting but the effort required to make it worth the publisher's time is quite significant. AdTaily could be a good monetization program for big and popular websites but then again so could other, less bizarre ad networks. Read about other monetizing programs at experienced-people.co.uk/1200-make-money-from-websites/ and you can leave your own comments and feedback about this program at our AdTaily forum thread.

 A Different Kind of Newsletter

Found our site useful? Do yourself a favour, sign up for our newsletter.