Review of AdTaily
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Disclaimer: This review was compiled in June 2012, but this is the
internet and things change quickly (so this information is provided without
AdTaily Quick Facts:
AdTaily is a self-service network in which publishers and advertisers get together and trade ads. In that sense, AdTaily functions more like an ads broker than a "regular" ad network.
Only one ad type is supported, small 125 pixel square banners and there is are no restrictions about placement or number of ads per page. All ads are priced with an unusual "cost per day of display" commission model. In this per-day rates model, publishers set the rates, typically for one-week ad display on their websites and have full control over how and when they receive payment.
Ads can be sold directly off publisher webpages via the AdTaily widget. Once ads are sold, publishers receive an email and must approve the ads. This happens every single time ads are sold, so there is a considerable time investment required to implement AdTaily ads as a publisher.
Support is average and the whole network is set up in such a way that most of the legwork is done by the publishers in case of problem with the widget. AdTaily's official website is decent and they do have comprehensive FAQs but the program is unusual and confusing enough for many questions to remain unanswered.
While there are some publishers (especially from Poland) who are
long-time publishers of AdTaily, not everyone is happy with their
services. Some publishers are not satisfied with the fill rates
and the lack
of interest from advertisers while others point out the obvious
confusion that stems from the peculiarity of the system and
the lack of definitive explanations.
AdTaily really is not your typical ad network. The concept behind their self-service ad system is interesting but the effort required to make it worth the publisher's time is quite significant. AdTaily could be a good monetization program for big and popular websites but then again so could other, less bizarre ad networks. Read about other monetizing programs at experienced-people.co.uk/1200-make-money-from-websites/ and you can leave your own comments and feedback about this program at our AdTaily forum thread.
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