Review of AdStract
To discuss this program or provide feedback on this review, please visit the relevant forum thread linked to below (registration required to post).
If you find this review and this site useful, do yourself a favour and sign up for our newsletter.
Disclaimer: This review was compiled in June 2012, but this is the
internet and things change quickly (so this information is provided without
AdStract Quick Facts:
AdStract, previously known as AffiliatePLY, is an ad network that specializes in serving online video advertisements based on various pricing models and is one of over a hundred such programs we review on experienced-people.co.uk.
AdStract has only recently been renamed from AffiliatePLY and it is easy for unsuspecting publishers to assume that these are two different, competing ad networks instead of one as many online reviews still refer to the program with its former name.
AdStract gives publishers the freedom to choose between Pay-Per-View videos and performance-based videos. Their video ad platform works well with many different campaign pricing models, namely PPV, CPM, CPC and CPA with allows a lot of freedom and optimization for each individual publisher. They also promote their video ad campaigns through their own video ad servers as well as third party leading players such as YouTube and Daily Motion; a great option for publishers already targeting the demographics of said online players.
The program provides access to basic tracking and reporting tools through their publisher dashboard as well as a personal account manager to assist every publisher. The reporting tools do not work real-time and their interface is poor but by all accounts the help of AdStract's personal account managers is a big plus for the network and (at least partially) offsets the control tools weakness.
Their website is rather empty and in order to glean most of the important information publishers have to read through AdStract’s lengthy publisher’s terms which is full of law jargon and not especially useful overall. Regardless, it is important for publishers looking to join AdStract to read the program’s publisher terms as placement restrictions, payment specifics and even support emails are only given there and inside AdStract’s dashboard system.
Online reviews and discussions about AdStract are generally positive, with most publishers commending the program’s dedicated account managers and reporting decent CPM rates. However, the very same reviews often criticize AdStract for their poor reporting tools and confusing interface.
AdStract offers no other ad options apart from video advertisements but admittedly they do video ads well. By allowing publishers to choose between almost every possible campaign pricing model and by providing specialized services for video advertisement, AdStract presents many interesting possibilities for publishers looking for video ads; possibilities not easily found in most typical ad networks that serve video ads among other ad types. Read about other monetizing programs at experienced-people.co.uk/1200-make-money-from-websites/ and you can leave your comments and feedback about AdStract at our AdStract forum thread.
Found our site useful? Do yourself a favour, sign up for our newsletter.