Review of Adorika
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Disclaimer: This review was compiled in June 2012, but this is the
internet and things change quickly (so this information is provided without
Adorika Quick Facts:
Adorika, formerly known as ClickOtMedia (no, that's not a typo), is an ad network that specializes in mobile ads and monetization of mobile-friendly websites. Adorika is one of over a hundred such programs we review on experienced-people.co.uk.
They serve standard mobile ads including banners, text links and video ads all optimized for mobile display only; nothing groundbreaking so far. Additionally, Adorika is partnered with sendvideotomobile.com, a service that offers real-time web video conversion to mobile-friendly formats and allows users to send and watch video on their personal cellular devices. The video to mobile converter is a good way to monetize websites rich in video content. There are no ads specifically made for regular users who surf the internet from their home PCs.
Adorika supports CPC, CPM and CPL campaigns, depending on the type of mobile ads being displayed. Banners, text links and video ads work with either CPC or CPM while the mobile video converter service pays per lead.
Tech support is easily reachable through the program’s contact forms and corporate telephones but rather slow to respond. Additionally Adorika’s official website seems stripped of useful information so potential publishers will indeed need to contact Adorika directly to get their questions answered.
Their official website does include FAQs and at first glance, these FAQs seem to cover every aspect of the network. Unfortunately, most of the FAQ pages are in fact completely empty! This is a huge letdown as it makes it very hard for publishers to find vital information without contacting Adorika directly as we mentioned earlier.
Adorika is a decent ad network for mobile traffic, but there is a lot of room for improvement. Apart from their video to mobile converter, which proves an interesting monetization method for video-rich sites, Adorika serves pretty standard mobile ads that don’t particularly stand out in the brutal new frontier of mobile advertising. Moreover, their lack of “regular” ads makes them seem overspecialized on mobile traffic only and many publishers will be turned off by their lack of flexibility (not to mention the poor website and lack of FAQs). Read about other monetizing programs at experienced-people.co.uk/1200-make-money-from-websites/ and you can leave comments and feedback about this program at our Adorika forum thread.
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