Review of Adknowledge
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Disclaimer: This review was compiled in June 2012, but this is the
internet and things change quickly (so this information is provided without
Adknowledge Quick Facts:
Adknowledge is a sizable ad network that serves more than 280 million clicks and 60 billion impressions each month. Since it opened its proverbial doors in 2004, Adknowledge has grown fast and as a result has acquired certain former big names such as Miva and Hydra.Adknowledge is one of over a hundred such programs we review on experienced-people.co.uk.
Effectively utilizing the services of the networks they have bought, Adknowledge has one of the largest ad marketplaces in the world and their ad inventory is delivered through multiple channels. Apart from the prosaic display ads that most ad networks serve anyway, Adknowledge also offers in-house email advertising solutions that monetize mailing lists, online games monetization that supports both Facebook and standalone web pages as well as self-served affiliate offers that allow publishers to populate their website with their own custom-made campaigns.
They support various payment models, depending on the channel of choice and eCPMs as well as overall profitability are reportedly good. This comes as no surprise since Adknowledge was able to acquire the elite CPA network Hydra that was renowned for its profitability.
Installation, control and reporting are all handled by their versatile and easy-to-use in-house tools platform called Adstation and the Adknowledge Engage plugin for WordPress sites. Adstation concentrates all the important tools in one place and generally helps streamline the ad integration and (semi) automate the whole process. On the flipside, these in-house tools restrict customization and freedom of implementation for heavily custom-coded websites as well as for publishers who prefer to manually insert ad units in their websites.
Unfortunately, Adknowledge’s official website does not offer enough accessible information on the network’s inner workings and publishers must read through Adknowledge’s numerous news and press releases to find some important information and essential details about the network’s various ad types. Moreover, at the time of writing this review, Adknowledge only offers a completely empty, placeholder help and FAQ page!
Integrating other networks’ services and client bases with its own has made Adknowledge a multi-faceted and diverse ad network that explores some interesting corners of online advertising. Its formidable ad inventory consisting of more than 1,300 categories and its all-in-one Adstation platform will help publishers keep their websites, online games or newsletters full with decent ads without much effort. Read about other monetizing programs at experienced-people.co.uk/1200-make-money-from-websites/. You can leave comments and feedback about this program at our Adknowledge forum thread.
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