Make money using PPC advertising
(By a guest writer)
Pay Per Click Advertising: From Zero To Profit
The fastest way to go from $0 to $1000+ per day on the internet is, some
claim, with pay per click advertising. It's risky, it's volatile, but it
can be extremely rewarding if done correctly.
There are numerous examples like the entrepreneur who went from no
experience with PPC to $700 a day within his first week. It takes some
capital to get started - small amounts - but if you've got the money and
the motivation to give it a shot, you may find yourself striking gold.
When I say it's risky, I'm not talking risky like playing roulette in
Vegas. If you're smart, creative, and hard working, you can easily tip the
odds in your favour and build up a long term profitable business with PPC.
For the purposes of this guide, I'm going to assume that you don't have
any experience at all in this area. The beginning of the guide might be a
little basic for some of you, but there are going to be plenty of advanced
tactics discussed as well.
I highly recommend reading the entire guide before getting started.
There are a lot of pieces to the PPC puzzle, but I will try my best to put
them all together by the end.
So sit back, enjoy, and let's learn how to make some money.
What You'll Need
You're going to need a few things to get started. Any business requires
a solid foundation to stand on, and PPC advertising is no exception.
You'll need a minimum of $50-$100 to start out with, the more initial
capital the better.
A Product To Sell
For our purposes, we're going to be promoting affiliate offers. These
methods can work well for just about any product or service, but if you
need something to promote, I highly recommend the following networks:
Commission Junction - Commission
Junction is the industry leader in affiliate marketing. They handle huge
affiliate campaigns for companies such as Ebay, Yahoo, And Buy.com.
Clickbank - Clickbank
specializes in selling digital, downloadable products such as ebooks and
software.
Azoogleads - Azoogle is an
industry leader in lead acquisition marketing. They have some of the best
dating, ring tone, and insurance offers in the industry.
There are literally thousands of affiliate programs around. The ones
listed above have proven to be highly reputable companies who have high
converting offers and payout on time. It's a good idea to focus on one or
two networks at first, and those three companies make for a great starting
point.
An Advertising Avenue
Google Adwords
Yahoo Search Marketing
Microsoft Adcenter
These are the “big three” when it comes to search engines. I recommend
starting out with Yahoo or Adcenter if you're new, since there is less
competition, but over the long run you're going to want to use or at least
test out all three networks in order to maximize your profits.
A Website
 A website, more commonly referred to as a “landing page” in the
affiliate marketing world, is vital. Yes, there are campaigns where you
can link directly to the advertisers offer, but in 99% of all cases I
highly recommend a landing page.
A landing page allows you to sell the customer on the product you're
promoting. It also allows you to deal with “quality score” issues, which
will be discussed in depth later in the article.
Another good reason for a landing page is that most search engines only
allow one advertisement per URL. That means if you're direct linking your
ad won't show if other advertisers are outbidding you.
We'll talk in depth about landing pages later. If you can't build a
website, learn, or be prepared to pay a designer because landing pages are
vitally important.
Getting Started
Just like any business, you need a solid marketing plan. Sign up with
one or more of the networks mentioned above, and start browsing through
the offers.
Find a few offers that you might be interested in promoting. Brainstorm
some marketing ideas that you can use to promote them. Talk to your
affiliate manager about conversion rates, hot offers, and get some ideas
from them. They're there to help.
Don't jump in just yet though. If you're new, stay away from high
competition niches such as dating, ringtones, and insurance. There's
easier offers to convert, and the last thing you need when you first start
out is 10 campaigns that lose you money. Write down 5-10 offers that
interest you, and you can start the
research process.
Researching
I highly recommend that you download the
SEO Firefox Plug in
from Seobook.com. It allows you to
quickly check out the search volume and competition on any keyword that
you type in to Google. While you're at it, bookmark Seobook,
they have a number of useful tools that are free.
What you're looking for here are keywords that have high search volume
with little competition, or a bunch of keywords with low search volume,
and little competition. These keywords won't bring much traffic by
themselves, but they add up nicely.
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